Digital Marketing Strategist at Wilmington Design Company | Wilmington, NC

Wilmington Design Company

Digital Marketing Strategist

Wilmington, NC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end client campaign strategy and optimization across paid channels, turning objectives into scalable ad programs, with direct client communication and clear performance reporting.

Own campaign strategy, setup, and optimization across client accounts using data-driven benchmarks.
Translate client business goals into multi-channel creatives, targeting plans, and actionable insights.
Present results and recommendations to clients and internal teams to shape future testing and growth opportunities.

Job Description

Responsibilities

Comfortable and confident working and communicating directly with clients
Demonstrate a deep understanding of various campaign objectives, targeting techniques, audience types, and ad creatives
Strategize, execute, and manage various client ad accounts using best practices
Develop marketing strategies and plans to support and achieve the client's business objectives
Create great visuals, copy, and ads in various channels to help drive user actions to support client goals
Continuously measure and optimize campaign performance while establishing benchmarks and recommending future A/B tests
Prepare detailed reports and present results to clients and the digital marketing team.

Requirements

Experience and a deep understanding of the Meta Platform, both paid and organic
Experience with Google Analytics and Looker Studio.
Experience using email marketing platforms (MailChimp, Constant Contact, Campaign Monitor, etc.)
Experience using WordPress
Experience using project management tools is a plus
Experience with Google Ads and the various advertising methods within is a plus.

Preferred

A passion for the digital marketing business
The ability to communicate, communicate, and... Over-communicate internally and externally
Self-motivation with the ability to juggle multiple projects while managing priorities
Ability to work effectively within a team environment
Meticulous attention to detail
Stay up-to-date with the latest trends and best practices in digital marketing
Interest in professional and personal growth
We don\'t expect you to match every criterion, but you should have solid experience and a firm technical background. You should also be self-driven to dive deeper into the evolving digital technologies, solutions, and platforms

Benefits

401K match available
Continuing education reimbursements
Generous vacation and PTO time
Work with a talented team
Work with the latest software, top-of-the-line tools, and equipment
Laidback, fun, professional vibe
We were named one of North Carolina\'s top Employers

Wilmington Design Company

We're an award-winning, full service digital/growth marketing agency.It takes a group of characters to help brands develop an identity and find the best method of advertising to reach the right audience. That is exactly what we do here at WDC. We're a group of creative thinkers and problem solvers who believe results and stunning designs go hand in hand.We don't simply create great designs... We create campaigns that blur lines between traditional advertising and digital innovation. Our work produces results and our accolades back us up.If you're shopping for an agency to help give your branding & graphics, web design & development and digital marketing a little character... We've got you covered.

Founded in 2003

Wilmington, North Carolina, USA

15 employees (9 in marketing)

www.wilmingtondesignco.com