Digital Marketing Strategist

Responsibilities

• Builds, launches, manages, and optimizes paid advertising campaigns across platforms including Google Ads and Meta Ads, with the ability to learn and support additional digital channels as TEC’s strategy evolves
• Writes and adapts digital campaign copy for paid media, landing pages, email, calls to action, and other customer touchpoints using established TEC brand language, product information, and messaging standards
• Analyzes campaign performance, targeting, budgets, creative, landing pages, and conversion paths and takes initiative to make or recommend changes based on findings
• Evaluates the full digital conversion funnel to identify customer drop-off and opportunities for improvement, developing structured tests across audiences, creative, copy, offers, landing pages, and campaign structure to improve performance
• Develops and evaluates audience strategies using first-party data, platform audiences, website behavior, and customer segmentation, identifying opportunities for remarketing, lead nurturing, automation, and lifecycle communications
• Partners with the Integrated Marketing Designer to develop and test creative based on campaign objectives, audience insights, and performance data
• Monitors key performance indicators including traffic, engagement, leads, conversion rates, orders, cost per lead, cost per acquisition, and other customer acquisition metrics
• Supports accurate conversion tracking, attribution, UTM structures, and campaign measurement, partnering with internal and external resources to identify and troubleshoot data and tracking gaps
• Maintains current knowledge of digital advertising, analytics, privacy, attribution, automation, AI, and other changes impacting digital marketing strategy

Requirements

• Education/Experience – Bachelor’s degree in marketing, communications, or related field preferred. Equivalent professional experience may be considered. Three (3) years of experience in digital marketing, communications, or campaign coordination is preferred
• Knowledge/Skills/Abilities – Requires strong writing, editing, and proofreading skills with the ability to adapt messaging across multiple platforms and audiences. Familiarity with digital marketing platforms such as Google Ads, Meta Ads, and marketing automation systems such as HubSpot is preferred. Must demonstrate strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines in a fast-paced environment. Requires the ability to communicate effectively across departments and work independently with minimal supervision. Problem-solving is essential and must be curious, proactive, and eager to learn as TEC’s business, digital platforms, AI, and customer behavior continue to evolve

Preferred

• Bachelor’s degree in marketing, communications, or related field preferred
• Three (3) years of experience in digital marketing, communications, or campaign coordination is preferred
• Familiarity with digital marketing platforms such as Google Ads, Meta Ads, and marketing automation systems such as HubSpot is preferred
• Strong writing, editing, and proofreading skills with the ability to adapt messaging across multiple platforms and audiences