Digital Marketing Strategist at Social Firm | Columbus, OH | $45K/yr – $60K/yr

Social Firm

Digital Marketing Strategist

Columbus, OH (On-site)

$45K/yr – $60K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Lead and optimize paid and organic search campaigns for clients, coordinating across teams to improve rankings and conversions.

Must-have: 2+ years in SEO/SEM campaigns
Standout: Cross-functional collaboration and client communication
Evidence of KPI-driven reporting and data-driven optimization

Job Description

Responsibilities

Execute SEO strategies which optimize organic search rankings
Identify, monitor, and implement recommendations for campaign and search KPI’s
Work with all team functions - social media, creative, copywriting, web design and development - to implement SEO recommendations such as:
Keyword research, site audits, navigation & conversion analysis & specifications throughout web site pages
UI, UX, and site design recommendations
Manage internal and external link profiles for link building strategies
Manage client digital location listings platform
Defines buyer personas & audience segmentation - identify target audiences and develop strategies that deliver relevant content to drive conversions
Leads reputation management services including monitoring reviews & profiles
Identifies blog topics, optimize website content and writes advertising copy

Requirements

2 year college degree or equivalent experience
2 years of experience managing digital marketing campaigns
Search engine marketing and SEO experience
Strong understanding of technical, onsite, local and offsite SEO strategies
Basic understanding of HTML
Track record of success with documented results
Evidence of career progression with growth and commitment
Frequent experience with Microsoft Office and Google G-Suite product families
Ability to prioritize effectively in a fast paced environment
Strong organization skills

Preferred

1+ year experience working in an agency environment
Understanding of key performance metrics for search engine marketing
Experience managing paid advertising campaigns on the Bing and/or Linkedin Ads platform
PPC management & analytics experience
Google Data Studio, Dashboard experience, and/or experience with Agency Analytics
Specific experience with Yext listings platform
Regularly follow industry news sites like SEJ, Search Engine Land, Moz, etc
Holds certifications for Google Adwords and Google Analytics
Experience in Asana or Teamwork task management softwares
Outside interests - hobbies, active roles in organizations, community involvement

Benefits

On-site parking
401K and Healthcare benefits available for full time employees

Social Firm

-Where Story Meets Strategy & Design-Industry leaders in digital marketing for small businesses and enterprise corporations. We deliver long-term, highly efficient results. Our main services are website design, paid advertising, local search, SEO, social media marketing, content writing, design & digital reporting.Our goal is to build your company's online presence in a way that produces positive results.

Founded in 2010

Columbus, Ohio, USA

14 employees (9 in marketing)

socialfirm.com