Digital Marketing Strategist at Schuber Mitchell Homes LLC | Joplin, MO

Schuber Mitchell Homes LLC

Digital Marketing Strategist

Joplin, MO (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive data-driven marketing, analytics, and attribution across CRM, SEO, and paid/social programs to optimize lead generation and ROI.

Must-have: Strong Power BI and Excel data visualization for interactive dashboards.
Standout: Cross-department collaboration to ensure data integrity and accurate attribution.
Standout: Experience turning data into decisions that improve marketing efficiency.

Job Description

Responsibilities

Monitors competitor web presence and maintains a monthly report of the competition’s digital and social media activities
Strategizes inbound marketing campaign execution including content, platforms, and data analysis
Deploys monthly internet marketing calendar
Updates paid and non-paid social platforms to stay current on relevant social media trends
Reports on analytics
Monitors and manages paid digital media outlets including promoted accounts, paid search, LinkedIn sponsored updates, and retargeting platforms
Oversees and maintains lead nurture workflows within the CRM for all forms of online lead engagement
Manages paid, technical, and on-page SEO
Creates CRM workflows and maintains data integrity
Assists in marketing campaign planning

Requirements

Three to five years’ experience in marketing, PR, advertising, or communications required
Proficient in the use of Windows operating systems, Microsoft Office applications, and Adobe Creative products
Excellent problem solving, time management, and organizational skills required
Ability to effectively communicate and receive feedback from multiple stakeholders
Superior analytical skills and detail-oriented
High analytical thinker with a passion for turning data into decisions that improve marketing efficiency and buyer experience
Expert in Power BI, Excel, and other data visualization tools for building interactive reports and dashboards
Strong understanding of marketing attribution models, conversion funnels, and customer journey analytics
Experience integrating data from CRM systems, Google Analytics, and advertising platforms into unified reporting systems

Preferred

Bachelor’s degree in marketing, communications, journalism, or related discipline preferred

Schuber Mitchell Homes LLC

Why buy a used house when you can own a new home for less?Schuber Mitchell Homes began when longtime Joplin area residents Dan Mitchell (Founder of Bridge Ministries) and Daman Schuber (co-Founder of American Ramp Company) realized the need for well built, competitively priced homes by a local builder.

Founded in 2011

Joplin, Missouri, USA

111 employees (13 in marketing)

www.schubermitchell.com