Responsibilities

• Digital Strategy & Planning
• Develop and execute digital marketing strategies that drive traffic, conversion, and revenue growth
• Identify opportunities across channels including paid media, email, SEO, and ecommerce
• Align digital initiatives with overall brand and business goals
• Performance Marketing & Optimization
• Manage and optimize campaigns across paid channels (search, social, display)
• Analyze campaign performance and continuously refine strategies based on data insights
• Partner with internal teams or agencies to maximize ROI and efficiency
• Ecommerce & Customer Experience
• Collaborate with ecommerce and UX teams to improve site performance and conversion rates

Requirements

• 3–6+ years of experience in digital marketing, performance marketing, or ecommerce strategy
• Strong understanding of paid media, SEO, analytics, and conversion optimization
• Experience using data to drive decisions and improve results
• Ability to manage multiple channels and priorities in a fast‑paced environment
• Strong communication and cross‑functional collaboration skills

Nice to have

• Experience in ecommerce or DTC brands
• Familiarity with platforms like Google Analytics, Meta, Google Ads, or similar tools
• Experience working with agencies or external partners

Benefits

• Comprehensive benefits including medical, dental, vision, PTO, 401(k), wellness initiatives, and mental health support
• 1️⃣ Your Work Has Purpose – Everything you build helps people feel safer and more confident
• 2️⃣ You’ll Be Recognized – We celebrate impact and results
• 3️⃣ You’ll Drive Real Growth – Your strategy directly influences brand and revenue growth
• 4️⃣ You’ll Have Ownership – This is a hands‑on, high‑visibility role
• 5️⃣ You’ll Join a Values‑Driven Team – We support each other and hold a high standard