Responsibilities

• Translate personalization and engagement strategies into actionable multi‑channel programs — including audience journeys, nurture flows, and trigger‑based campaigns across email, web, and digital channels
• Support yearly strategic, test‑and‑learn, and A/B testing roadmaps to drive continual optimization and improve personalization precision
• Lead as the cross-functional program manager for digital execution — aligning collaborators, requirements, timelines, and workflows across marketing, creative, UX, Technology, data, and compliance
• Use structured project management methods to define timelines, scope, track progress, manage risk, and ensure high‑quality, on‑time delivery — while implementing workflows and tools that streamline requests, prioritization, resource planning, reporting, and overall marketing operations governance
• Partner with MarTech SMEs (Adobe CDP, Marketo, Target, Analytics) to guide requirements and support segments, automations, journeys, tagging, and dashboards
• Ensure proper tracking, data integrity, and platform integration (CDP, Marketo, AEM, Salesforce) to enable accurate personalization and seamless end‑to‑end activation
• Track results and KPIs across engagement, activation, conversion, and operational efficiency — delivering weekly, monthly, and campaign‑level insights in executive‑ready formats to support business cases.

Requirements

• 5–7+ years in digital marketing, marketing operations, or lifecycle/personalization execution
• Strong project/program management skills with experience leading complex, cross‑functional initiatives across creative/UX, Technology, Distribution, Operations, and Sales
• Proficiency with workflow and project management tools (e.g., JIRA, SmartSheet) and agile methodologies; hands‑on experience with Adobe Marketo, CDP, or analytics/AI platforms is a bonus
• Ability to translate strategy into execution — building structured plans, requirements, and timelines from high‑level direction
• Exceptional communication and cross‑functional partnership skills.

Preferred

• Comfortable working in a constantly evolving, transforming organization
• Highly organized, thorough, and proactive
• Data‑driven approach with a focus on optimization and operational excellence

Benefits

• Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long‑term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
• Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.