Responsibilities

• Translate personalization strategies into multi-channel programs including audience journeys, nurture flows, and trigger campaigns across email, web, and digital channels
• Support yearly strategic, test‑and‑learn, and A/B testing roadmaps to drive continual optimization and improve personalization precision
• Lead as the cross-functional program manager for digital execution — aligning collaborators, requirements, timelines, and workflows across marketing, creative, UX, Technology, data, and compliance
• Use structured project management methods to define timelines, scope, track progress, manage risk, and ensure high‑quality, on‑time delivery — while implementing workflows and tools that streamline requests, prioritization, resource planning, reporting, and overall marketing operations governance
• Partner with MarTech SMEs (Adobe CDP, Marketo, Target, Analytics) to guide requirements and support segments, automations, journeys, tagging, and dashboards
• Ensure proper tracking, data integrity, and platform integration (CDP, Marketo, AEM, Salesforce) to enable accurate personalization and seamless end‑to‑end activation
• Track results and KPIs across engagement, activation, conversion, and operational efficiency — delivering weekly, monthly, and campaign‑level insights in executive‑ready formats to support business cases.