Futurety

Digital Marketing Strategist

Columbus, OH (Hybrid)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 6 months ago

Job Summary

Own end-to-end paid media strategy and execution across search and social.

  • Own end-to-end paid media strategy and execution across search and social.
  • Manage significant budgets with data-driven optimization and clear ROI.
  • Proven ROI with Google Ads and Meta Ads, plus analytics and attribution.

Job Description

Responsibilities

  • Paid Digital Media Strategy & Execution: Develop, lead, and manage comprehensive paid media strategies across search engines and social media platforms to achieve measurable business objectives.
  • Manage significant advertising budgets, ensuring optimal allocation and performance efficiency across all campaigns.
  • Conduct advanced keyword research, audience segmentation, and competitive analysis to identify new opportunities and refine existing strategies.
  • Implement sophisticated testing methodologies (A/B testing, multivariate testing) for landing pages, ad copy, creative, and bidding strategies.
  • Stay ahead of platform changes, policy updates, and new features on Google Ads and Meta Ads.
  • Search Engine / Answer Engine Optimization (SEO/AEO): Perform keyword research and implement on-page optimization strategies to improve presence in both traditional search engines as well as AI (AI Overview, AI Mode, ChatGPT, Perplexity).
  • Perform site audits, prioritize tasks based on impact and effort and create implementation timelines.
  • Assist in the development of content strategies.
  • Data Analysis and Reporting: Utilize advanced analytics tools (e.g., Google Analytics 4, Tag Manager, platform APIs) to deeply track, analyze, and report on marketing performance, going beyond vanity metrics.
  • Generate executive-level performance reports with actionable insights and strategic recommendations to optimize campaigns for key performance indicators (KPIs) and ROI.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
  • 3+ years of demonstrated, hands-on experience managing and optimizing significant budgets in a dedicated digital marketing or paid media role.
  • Advanced proficiency in Google Ads (Search, PMax, YouTube, Demand Gen) and Meta Ads, including campaign setup, advanced targeting, bidding strategies and troubleshooting.
  • Proven track record of driving measurable results and strong ROI from paid media campaigns.
  • Strong understanding of marketing funnels, customer journeys, and the role of paid media at each stage.
  • Excellent communication skills and the ability to address marketing topics at different levels of understanding.
  • Excellent organizational skills, with a focus on meticulous attention to detail and accountability for budget management.

Preferred

  • Ability to work independently and as part of a team.
  • Strong attention to detail.
  • Excellent organizational and time-management skills.
  • Excellent communication skills.

Benefits

  • Excellent health insurance
  • Company-paid vision and dental insurance
  • Matching 401(k)
  • Family-friendly flex time
  • Profit sharing
  • Generous vacation and time off
  • Pet-friendly office

Futurety

Futurety is a data analytics and digital marketing agency specializing in understanding and visualizing organizational data to fuel targeted digital marketing strategy. Our solutions include:- Data analytics and visualization- Digital marketing strategy and consulting

Founded in 2014
Columbus, Ohio, USA
27 employees (7 in marketing)
www.futurety.com

Salaries

Posted range

$65K/yr – $75K/yr

Taken straight from the job posting.

See all Futurety salaries

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
18.4%
Direct
52.8%
Referral
16.7%
Social
10.8%
Paid
1.2%

Headcount Trend

Current headcount: ~27

Digital Marketing Strategist

Futurety · Columbus, OH · Hybrid