Senior Marketing Manager, Digital Brand Media (US Remote)
Fanatics Betting & Gaming
Denver, CO (Remote)
$133K/yr - $200K/yrIn-houseFull-timeSenior level7+ years exp.
2 hrs ago
Digital Marketing Strategist
Columbus, OH (Hybrid)
$65K/yr – $75K/yrMid Level3+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end paid media strategy and execution across search and social.
- Own end-to-end paid media strategy and execution across search and social.
- Manage significant budgets with data-driven optimization and clear ROI.
- Proven ROI with Google Ads and Meta Ads, plus analytics and attribution.
Job Description
Responsibilities
- Paid Digital Media Strategy & Execution: Develop, lead, and manage comprehensive paid media strategies across search engines and social media platforms to achieve measurable business objectives.
- Manage significant advertising budgets, ensuring optimal allocation and performance efficiency across all campaigns.
- Conduct advanced keyword research, audience segmentation, and competitive analysis to identify new opportunities and refine existing strategies.
- Implement sophisticated testing methodologies (A/B testing, multivariate testing) for landing pages, ad copy, creative, and bidding strategies.
- Stay ahead of platform changes, policy updates, and new features on Google Ads and Meta Ads.
- Search Engine / Answer Engine Optimization (SEO/AEO): Perform keyword research and implement on-page optimization strategies to improve presence in both traditional search engines as well as AI (AI Overview, AI Mode, ChatGPT, Perplexity).
- Perform site audits, prioritize tasks based on impact and effort and create implementation timelines.
- Assist in the development of content strategies.
- Data Analysis and Reporting: Utilize advanced analytics tools (e.g., Google Analytics 4, Tag Manager, platform APIs) to deeply track, analyze, and report on marketing performance, going beyond vanity metrics.
- Generate executive-level performance reports with actionable insights and strategic recommendations to optimize campaigns for key performance indicators (KPIs) and ROI.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- 3+ years of demonstrated, hands-on experience managing and optimizing significant budgets in a dedicated digital marketing or paid media role.
- Advanced proficiency in Google Ads (Search, PMax, YouTube, Demand Gen) and Meta Ads, including campaign setup, advanced targeting, bidding strategies and troubleshooting.
- Proven track record of driving measurable results and strong ROI from paid media campaigns.
- Strong understanding of marketing funnels, customer journeys, and the role of paid media at each stage.
- Excellent communication skills and the ability to address marketing topics at different levels of understanding.
- Excellent organizational skills, with a focus on meticulous attention to detail and accountability for budget management.
Preferred
- Ability to work independently and as part of a team.
- Strong attention to detail.
- Excellent organizational and time-management skills.
- Excellent communication skills.
Benefits
- Excellent health insurance
- Company-paid vision and dental insurance
- Matching 401(k)
- Family-friendly flex time
- Profit sharing
- Generous vacation and time off
- Pet-friendly office
Futurety
Futurety is a data analytics and digital marketing agency specializing in understanding and visualizing organizational data to fuel targeted digital marketing strategy. Our solutions include:- Data analytics and visualization- Digital marketing strategy and consulting
Traffic Signals
Monthly Visitors
2.7K
Traffic Source Mix
Search
18.4%
Direct
52.8%
Referral
16.7%
Social
10.8%
Paid
1.2%
Headcount Trend
Current headcount: ~27
Marketing Team
Marketing Team Size
6 (22% of company)
Median Career Experience
12 years
Median Tenure
4.7 years
