Lead client marketing programs across SEO, paid media, and messaging for an agency role, coordinating strategy, execution, and client education.

• Own the strategy and performance outcomes for assigned client marketing programs
• Execute client-focused marketing tasks such as SEO optimization, paid media management, and content collaboration
• Manage and adjust digital marketing campaigns to meet client goals
• Collaborate with teams to integrate client strategies
• Meet project scope, timelines, and client quality standards
• Set-up benchmarking to track, report, and analyze KPI’s and initiatives
• Conduct buyer persona workshops to gain and give insight into the client’s customers
• Develop key messaging for marketing and online promotional channels
• Help educate and coach clients on choices, decisions, and directions
• Analyze campaign performance and report findings and recommendations to both clients and internal teams

Requirements

• 2+ years of full-time experience working in an agency environment, or in a digital marketing role
• Strategy, planning, implementation, and ongoing management of organic and paid search engine marketing for all major digital platforms
• Keyword research and analysis
• Client Search Engine ranking analysis and reporting
• Monitoring and managing daily progress of search and social marketing campaign details including strategy and implementation, copywriting, budgets, and reporting
• Trend analysis and Web Analytics interpretation to make appropriate campaign strategy adjustments
• Excellent verbal, written, and interpersonal skills
• Availability to work in-office in Bloomington, MN on Tuesdays and Thursdays.

Nice to Have

• Some familiarity with A/B and multivariate experiments
• Preferred: experience in SEO/AEO strategy and content development

Benefits

• This is a full-time position with available benefits including health, dental, LTD, Life, 401(k), and paid vacation.