Responsibilities

• Creates and executes integrated First Party digital (Paid Social, Programmatic, Search Ads, CTV, Display, etc) and traditional (Direct Mail, Billboard, etc) marketing campaigns and promotions to increase guest loyalty, revenue, and acquisition.
• Works collaboratively with Mobile & E-Commerce team, other internal departments, and third-party vendors to develop and execute campaigns. This includes generating offers and promotions, gathering creative assets, target lists, and campaign approvals, while ensuring timely execution.
• Strategically determines budgeting breakdown and allocation to ensure positive ROI.
• Uses SAS and third-party reporting tools to analyze post-campaign results and provides insights and recommendations to key stakeholders. Utilizes Microsoft Power Bi to create dynamic visual dashboards.
• Maintains marketing campaign calendars to ensure leadership is aligned and deadlines are met.
• Actively stays up to date with current marketing trends and research.
• Performs other duties as assigned to support the efficient operation of the department.

Requirements

• Bachelor’s degree in Business Management, Marketing, Communications, Computer Science, or equivalent required.
• Minimum of two (2) year experience in communication and marketing channels including e-mail, mobile, digital advertising, sales, digital/social gaming, relationship marketing, or social media is required.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
• REQUIRED LICENSES, CERTIFICATIONS AND REGISTRATIONS: At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.
• Select One of the Following for Driving Responsibilities: No Driving Responsibilities: Role does not require a driver’s license or insurance.

Preferred

• Paid Social - Facebook Ads, Google Ads, or Direct Buys
• Programmatic – CTV, Display, Video, or Audio Ads
• Analytics – Google Analysts, Firebase, GTM, Facebook, or Power BI
• Content Creation – Social, Display, Video, or Audio
• E-Commerce Platforms - Shopify, WooCommerce, BigCommerce, or Adobe Commerce
• Search Engine – SEO, SEM, or App Store Optimization
• Must be able to work collaboratively and independently.
• Must have demonstrable oral and written communication skills.
• Must be assertive, detail oriented and have strong organizational skills.
• Must possess a curiosity and a willingness to take calculated risks with potential for a positive return on investment (ROI).