Responsibilities

• Search Engine Optimization (SEO): Conduct keyword research on-page and off-page optimization and monitor organic performance to improve rankings and drive traffic
• Paid Search Campaigns: Manage and optimize PPC campaigns on platforms such as Google Ads to maximize ROI
• Display Advertising: Plan execute and analyze programmatic and direct display campaigns ensuring creative alignment and audience targeting
• Paid Social Media: Develop and manage paid social campaigns on platforms like Facebook Instagram TikTok and others to engage and convert target audiences
• Analytics & Reporting: Monitor performance metrics across all channels using tools like Google Analytics Tag Manager and platform-specific dashboards
• Provide actionable insights to improve results
• Collaboration: Work with creative and content teams to develop effective ad creative landing pages and copy to support campaigns
• Budget Management: Effectively allocate and manage budgets to maximize campaign efficiency

Requirements

• Experience: 1+ years in digital marketing with hands-on experience in SEO PPC display and paid social
• Technical Skills: Proficiency with Google Ads Meta Ads Manager Google Analytics SEMrush or similar tools. Experience with A/B testing and conversion rate optimization is a plus
• Analytical Mindset: Strong ability to interpret data measure performance and make data-driven decisions
• Creativity: A flair for creating compelling ad copy visuals and strategies that resonate with diverse audiences
• Communication Skills: Excellent written and verbal communication skills for collaboration with internal teams and external partners
• Organization: Strong project management skills and the ability to juggle multiple campaigns simultaneously

Preferred

• Experience with A/B testing and conversion rate optimization is a plus

Benefits

• Retirement Benefits: 0
• Health Benefits: Yes
• Life Benefits: 1
• Disability Benefits: 1
• PTO Benefits: 1