Responsibilities

• Own all aspects of digital marketing performance. Identify, develop, execute and measure progress across web, email, and paid channels.
• Define and track KPIs aligned to business goals (engagement, conversions, program adoption)
• Translate data into actionable insights and recommendations
• Partner with VP Marketing to prioritize initiatives based on impact
• Own structure, performance, and user experience across all websites (whe.org and subsidiary sites)
• Identify and implement improvements to increase usability and conversion
• Manage CMS and ensure content is optimized for search and user intent
• Develop and maintain landing pages for campaigns
• Implement and manage analytics tools (e.g., GA4, dashboards, tracking)
• Build clear, actionable reporting for marketing and leadership

Requirements

• Bachelor's degree in communications, marketing, or related field or commensurate experience
• 5+ years of experience in digital marketing, with strong emphasis on web and analytics
• Proficient with Microsoft Office software, specifically OneDrive, SharePoint, Teams, Word and Excel
• Proficient with Adobe Creative Suite
• Demonstrated experience operating professional photography equipment, including cameras, lenses, lighting and audio gear, with understanding of exposure, composition and file management.
• Deep experience with website management (CMS, UX, structure)
• Proficiency in analytics tools (e.g., GA4, Google Tag Manager, dashboards)
• Experience with SEO, email platforms, and marketing automation
• Strong problem-solving and critical thinking skills
• Ability to translate data into business recommendations

Preferred

• Preferred project management platform familiarity

Benefits

• Comprehensive medical, dental, and vision insurance
• 401(k) with generous company match and contributions to a Health Savings Account
• Paid time off and paid holidays
• Eligibility for annual bonus opportunities
• Flexible Spending Accounts (FSA), including dependent care options
• Tuition reimbursement and development opportunities
• Additional wellness, financial, and support resources for employees and families