Digital Marketing Specialist at Wright-Hennepin Cooperative Electric Association | Rockford, MN | $65K/yr – $85K/yr

Wright-Hennepin Cooperative Electric Association

Digital Marketing Specialist

Rockford, MN (On-site)

$65K/yr – $85K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the end to end digital marketing engine and website experience, turning data into faster wins for engagement, conversions, and program participation.

Growth and measurement: Define KPIs, track results, and translate data into actionable steps.
Channel and site execution: Own web, email, SEO, CMS, landing pages, and campaigns for multiple sites.
Analytics discipline: Implement GA4 and dashboards, establish campaign tracking, and drive data driven decisions across teams.

Job Description

Own end-to-end digital marketing and website experience driving engagement, conversions, and program adoption across whe.org and subsidiaries.

Growth and measurement: Define KPIs, track performance, and turn data into actionable recommendations.
Channel and content ownership: Manage web, email, SEO, CMS, landing pages, and campaigns to improve acquisition and activation.
Data-driven enablement: Implement analytics tools, dashboards, and tracking (UTMs, GA4) to inform decisions and show impact.

Wright-Hennepin Cooperative Electric Association

Wright-Hennepin Cooperative Electric Association is a member-owned, not-for-profit electric utility that provides power to rural Wright County and western Hennepin County. The cooperative has been a corporate citizen to the area since 1937 and currently serves more than 59,000 electric accounts. It is headquartered in Rockford, Minn.

Founded in 1937

Rockford, Minnesota, USA

97 employees (4 in marketing)

www.whe.org