Digital Marketing Specialist-Web & Search at Horizon Credit Union | Spokane Valley, WA | $26/hr – $37/hr

Horizon Credit Union

Digital Marketing Specialist-Web & Search

Spokane Valley, WA (On-site)

$26/hr – $37/hrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own the on site experience and optimization engine for Horizon Credit Union, balancing WCAG compliant performance with SEO, AI-assisted visibility, and paid search alignment to boost acquisition.

Site and content: own updates, page builds, redirects, metadata, and internal linking to improve discovery and conversions.
Analytics and AI: define conversion actions, connect web metrics to acquisition and revenue, and apply AI tools to speed tasks and surface optimization ideas.

Job Description

Responsibilities

Manage the day-to-day operation of hzcu.org, including content updates, page builds, structural changes, and quality assurance.
Build and maintain landing pages for campaigns, products, and SEO initiatives.
Own site performance, accessibility (WCAG), page speed, and mobile experience.
Maintain redirects, schema, sitemaps, and the site taxonomy.
Coordinate with external web partners on technical support, security, and major releases
Implement on-page SEO across the site, including planned location and product pages.
Coordinate with content and creative teams on page structure, metadata, and internal linking.
Monitor rankings and organic traffic and surface opportunities to improve visibility in priority markets.
Lead Horizon’s evolving approach to generative and AI-driven search visibility, focusing on practical steps that improve discoverability and accuracy as these platforms mature.
Use AI tools to work faster and smarter across web, SEO, and paid search functions, including keyword research, code assistance, page audits, and reporting.

Requirements

Minimum of 3 years of directly related experience in web design and/or digital marketing or a related role. Experience working in a financial institution is preferred. A combination of education and experience will be considered.
Proficiency with GA4, Google Tag Manager, Google Search Console, and at least one SEO platform
Hands-on ownership of a business website (WordPress or comparable CMS)
Strong foundation in on-page SEO and site architecture
Experience defining and measuring conversions across digital journeys
Exposure to paid search programs, either through hands-on management or agency partnership.
Experience in financial services, credit unions, or another regulated industry
Working knowledge of accessibility standards (WCAG 2.1 AA)
Familiarity with email marketing platforms and digital onboarding workflows
Experience coordinating with external web development partners

Benefits

Medical, Dental & Vision Insurance for full-time and reduced full-time employees and their families
Telemedicine for part-time employees
Paid Group Life and Disability Insurance
Employee Assistance Program
Tuition Reimbursement Program
401K Retirement Savings
Employer 401K Retirement Contributions & Matching upon eligibility
Discretionary Annual Incentive Bonus based on eligibility criteria
Paid Time Off per Full Calendar Year: 10 hours of PTO per month (prorated for reduced full-time and part-time), Paid Birthday Holiday, Paid Wellness Days, Up to 24 hours of Paid Volunteer Time annually, 11 Paid Holidays

Horizon Credit Union

3.9 Glassdoor

YOUR PATH. OUR PURPOSE.Horizon Credit Union is a not-for-profit financial institution located in the Northwest. As a member-owned credit union, every decision we make is tied to the benefit it brings our members. We know that each financial journey is unique, and we are prepared to maintain our promise to guide members in the direction of their dreams.LOCATIONSCentral and Eastern Washington, Northern and Southern Idaho, and Western Montana.HISTORYFounded in 1947, Horizon Credit Union has roots in the northwest. Our headquarters is located just a short distance from where it all began in Spokane Valley, WA. Today, you will find our branch network stretching from Central WA into Southern ID and Western Montana.OUR TEAM is capable, optimistic, responsible, and empathetic. As part of a growing organization, Horizon employees bring a vast array of experience and skills, working together to make a difference in the financial industry and the communities we serve. On the quest for a new career? Explore your options at HZCU: http://www.hzcu.org/careersView our Social Media Standards & Expectations of Use at: https://bit.ly/3qpbUWCInsured by NCUA.Equal Housing Opportunity.

Founded in 1947

Spokane, Washington, USA

311 employees (10 in marketing)

www.hzcu.org

71% recommend to a friend

94% CEO approval