Digital Marketing Specialist-Web & Search

Spokane, WA (On-site)

$26/hr – $37/hrMid Level3+ years expPart time

Posted 3 days ago

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Job Description

Responsibilities

  • Manage the day-to-day operation of hzcu.org, including content updates, page builds, structural changes and quality assurance.
  • Build and maintain landing pages for campaigns, products and SEO initiatives.
  • Own site performance, accessibility (WCAG), page speed and mobile experience.
  • Maintain redirects, schema, sitemaps and the site taxonomy.
  • Coordinate with external web partners on technical support, security and major releases.
  • Implement on-page SEO across the site, including planned location and product pages.
  • Coordinate with content and creative teams on page structure, metadata and internal linking.
  • Monitor rankings, organic traffic and surface opportunities to improve visibility in priority markets.
  • Lead Horizon’s evolving approach to generative and AI-driven search visibility, focusing on practical steps that improve discoverability and accuracy as these platforms mature.
  • Use AI tools to work faster and smarter across web, SEO and paid search functions, including keyword research, code assistance, page audits and reporting.

Requirements

  • Minimum of 3 years of directly related experience in web design and/or digital marketing or a related role.
  • Experience working in a financial institution is preferred. A combination of education and experience will be considered.
  • Proficiency with GA4, Google Tag Manager, Google Search Console and at least one SEO platform.
  • Hands-on ownership of a business website (WordPress or comparable CMS)
  • Strong foundation in on-page SEO and site architecture.
  • Experience defining and measuring conversions across digital journeys.
  • Exposure to paid search programs, either through hands-on management or agency partnership.
  • Experience in financial services, credit unions or another regulated industry.
  • Working knowledge of accessibility standards (WCAG 2.1 AA).
  • Familiarity with email marketing platforms and digital onboarding workflows.

Preferred

  • Experience working in a financial institution is preferred.

Benefits

  • Medical, Dental & Vision Insurance for full-time and reduced full-time employees and their families
  • Telemedicine for part-time employees
  • Paid Group Life and Disability Insurance
  • Employee Assistance Program
  • Tuition Reimbursement Program
  • 401K Retirement Savings
  • Employer 401K Retirement Contributions & Matching upon eligibility
  • Discretionary Annual Incentive Bonus based on eligibility criteria
  • Paid Time Off per Full Calendar Year:
  • - 10 hours of PTO per month (prorated for reduced full-time and part-time)
Horizon Credit Union logo

Horizon Credit Union

3.9 Glassdoor

YOUR PATH. OUR PURPOSE.Horizon Credit Union is a not-for-profit financial institution located in the Northwest. As a member-owned credit union, every decision we make is tied to the benefit it brings our members. We know that each financial journey is unique, and we are prepared to maintain our promise to guide members in the direction of their dreams.LOCATIONSCentral and Eastern Washington, Northern and Southern Idaho, and Western Montana.HISTORYFounded in 1947, Horizon Credit Union has roots in the northwest. Our headquarters is located just a short distance from where it all began in Spokane Valley, WA. Today, you will find our branch network stretching from Central WA into Southern ID and Western Montana.OUR TEAM is capable, optimistic, responsible, and empathetic. As part of a growing organization, Horizon employees bring a vast array of experience and skills, working together to make a difference in the financial industry and the communities we serve. On the quest for a new career? Explore your options at HZCU: http://www.hzcu.org/careersView our Social Media Standards & Expectations of Use at: https://bit.ly/3qpbUWCInsured by NCUA.Equal Housing Opportunity.

Founded in 1947
Spokane, Washington, USA
311 employees (10 in marketing)
71% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
135.9K
Monthly Google Ads Budget
$651.8K
Traffic Source Mix
Search
26.7%
Direct
70%
Referral
2.9%
Social
0.1%
Paid
0.2%

Headcount Trend

Current headcount: ~311

Marketing Team

Marketing Team Size
10 (3% of company)
Marketing Roles Posted (Last 30 Days)
1