Responsibilities

• Develop, execute, and optimize email marketing campaigns.
• Manage and support marketing automation initiatives through HubSpot.
• Build, maintain, and refine member audience segments using marketing data systems and CRM tools to improve targeting and campaign effectiveness.
• Support the administration and optimization of marketing platforms, including HubSpot, CRM systems, and other digital marketing tools.
• Maintain and update website content while ensuring accuracy, usability, and brand consistency.
• Support marketing efforts within digital banking platforms, including in-app messaging, alerts, advertising banners, and member notifications to improve engagement and product adoption.
• Assist in developing and executing marketing communications across member touchpoints, including digital banking, email, website, branch channels, and community interactions.
• Assist in planning, promoting, and supporting community engagement events, including branch events, sponsorship activations, financial education workshops, and local community partnerships.
• Coordinate event marketing efforts such as invitations, promotional materials, social media support, and post-event communications.
• Assist in developing campaigns that promote products, services, and organizational initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field preferred.
• One or more years of experience in digital marketing, marketing automation, email marketing, related marketing functions preferred.
• Equivalent combinations of education, internships, certifications, and professional experience will be considered.
• Experience with HubSpot, CRM platforms, Google Analytics, CMS platforms, or email marketing software.
• Basic graphic design experience or familiarity with tools such as Canva, Adobe Creative Suite, or similar platforms is a plus.
• Experience supporting or coordinating community events, sponsorships, or outreach initiatives is a plus.
• Experience within financial services, credit unions, or a regulated industry is a plus.
• Strong working knowledge of Microsoft Office applications, with a focus on Excel
• Strong written and verbal communication skills.
• Ability to manage multiple projects while meeting deadlines.