Digital Marketing Specialist

Austin, TX (On-site)

Salary Not AvailableEntry LevelFull time

Posted 4 months ago

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Job Summary

Drive digital marketing strategy and execution for a DOOH-focused brand, building online presence and data-driven optimization.

  • Own social campaigns, web analytics, and optimization efforts across digital platforms.
  • Must-have: Proficiency in Social Media Marketing and Online Marketing strategies.
  • Standout: Cross‑functional collaboration to support business goals and audience growth.

Job Description

Responsibilities

  • The Digital Marketing Specialist will be responsible for developing, implementing, and monitoring marketing strategies across digital platforms.
  • Key responsibilities include managing social media campaigns, analyzing web traffic and user engagement, optimizing online marketing initiatives, and collaborating with team members to enhance communication and brand presence.
  • This role requires teamwork with internal departments to support business objectives and foster audience growth.

Requirements

  • Proficiency in Social Media Marketing and Online Marketing strategies
  • Strong skills in Digital Marketing and Web Analytics for data-driven decision-making 📊
  • Excellent written and verbal communication skills ✍️
  • Ability to analyze performance metrics and implement actionable improvements
  • Self-motivated and able to work collaboratively in a team environment 💪

Preferred

  • Bachelor's degree in Marketing, Communications, or a related field is preferred 🎓
  • Experience with digital signage networks is a plus
TriggerPoint Media, Inc. logo

TriggerPoint Media, Inc.

We build DooH networks that increase the effectiveness of communication and deliver real time data insights to understand business performance at a glance.We gather the data, deliver the insights, give the recommendations, and manage the engagement to increase the effectiveness of your communication. By filtering transactional data instantaneously into actionable insights, you not only understand business performance at a glance, but you can also do something - like make more money. It is designed to validate successful marketing initiatives, in-store promotions, and product offerings. More importantly, it reports on what is ineffective and where opportunities are lost. Integrated with your digital signage network, we can quickly remove those ads and replace them with content that generates revenue.

Founded in 2011
Austin, Texas, USA
15 employees (3 in marketing)

Traffic Signals

Monthly Visitors
465
Monthly Google Ads Budget
$4.3K
Traffic Source Mix
Search
0%
Direct
60%
Referral
5.1%
Social
11.7%
Paid
1.1%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size
2 (13% of company)