Responsibilities

• Reporting to the Sr. Digital Marketing Manager, this position supports the execution of digital marketing initiatives across email, search, SEO, paid and organic social media, and website projects.
• This role assists with organizing insights and input to make digital media recommendations inspired by performance benchmarks.
• The candidate will collaborate with Marketing Content, Operations, and other stakeholders to support project and campaign experiences, meeting timing, investment, and goal expectations while contributing to performance reporting.
• - Support the delivery of an efficient and unified, omnichannel brand identity experience
• - Assist with all marketing reporting activities, including weekly and bi-monthly reporting updates
• - Support the digital marketing tech-stack management, including but not limited to HubSpot
• - Contribute to the paid media planning, deployment, optimization and performance reporting
• - Conduct keyword research and on-page optimization to support TAPCO’s SEO,AEOand PPCstrategy
• - Support Paid Search and Paid Social campaigns, including account and budget management
• - Setup Marketing Automation workflows triggered by audience behavioral events

Requirements

• Proven website, marketing automation and accountability skills
• Builds relationships,collaborative team player,able to effectively organize, prioritize, and delegate work effectively within a fast-paced environment with minimal supervision and ever-changing tasks
• Self-motivated, organized,detail-oriented and able to act independently
• Proficiency in Microsoft Office suite:Excel, Word,PowerPoint and Outlook
• Ability to adapt to changing priorities and anticipate workflow
• Strong interpersonal skills with coworkers and management
• Strong, effective organizational and communication skills with a meticulous eye for detail
• Bachelor’s degree in Marketing , Business, Communications or a related field and/or commensurate on-the-job experience
• Minimum of 3years of experience in digital marketing or an equivalent combination of education and experience
• Prior experience using digital marketing software,such as HubSpot

Benefits

• 10 Paid Holidays
• Paid Vacation and Personal Time (starting day one)
• Four Weeks of Paid Parental Leave with no waiting period
• 401K Plan with Employer Match (fully vested on day one)
• Company-Funded Short-Term Disability
• Pet, Health, Vision, and Dental insurance
• Quarterly Company Events and Lunches
• Have a say in TAPCO Happenings by joining the Fun or Safety Committee