Responsibilities

• Manage and continuously improve Tradebe's U.S. website , including WordPress administration, content updates, UX improvements, SEO, website performance, and coordination with external web development partners as needed.
• Develop, execute, monitor, and optimize digital marketing campaigns across email, search, social media, and display channels to increase brand awareness, generate leads, and support commercial objectives.
• Monitor and analyze digital performance using tools such as Google Analytics 4, Google Tag Manager, Search Console, CRM platforms, and marketing automation tools .
• Develop and maintain marketing dashboards, KPIs, and campaign performance reporting , translating data into actionable recommendations and opportunities for improvement.
• Create and manage content for the company website, blog, and email campaigns.
• Develop marketing content tailored to industrial and technical B2B audiences , including case studies, brochures, presentations, infographics, and other digital and print collateral.
• Partner with Business Development, Sales, Operations, and subject matter experts to understand customer needs and technical solutions and translate them into clear, compelling marketing messages.
• Support the planning and execution of trade shows, industry conferences, customer events, and webinars , including logistics, promotional materials, digital promotion, lead capture, and post-event reporting.
• Own and manage the Online Store and internal employee ordering requests, approval workflow, fulfillment, and distribution of marketing apparel, swag, items for special customer requests, and events.
• Monitor, adhere to, and enforce and maintain the Marketing budget set by the EVP of Commercial and Business Operations for processing all online orders, purchase requisitions, payments, and guidelines for all marketing collateral, including trade show event items, including the upkeep and inventory maintenance of all marketing items such as trade show banners, tables, posters.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Business, or related field.
• 3+ years of experience in digital marketing, website management, or marketing communications.
• Strong hands-on experience with WordPress website development and management.
• Proficiency in Google Analytics, SEO, SEM, email marketing, and marketing automation tools.
• Experience supporting trade shows, events, and industrial B2B marketing activities.
• Experience in managing Hubspot Marketing will be highly valued.
• Knowledge of graphic design tools such as Adobe Creative Suite (InDesign, Photoshop, Illustrator), or similar platforms.
• Ability to create and edit marketing materials across digital and print formats.
• Strong analytical skills with the ability to translate data into actionable marketing recommendations.
• Excellent written and verbal communication skills.

Preferred

• WordPress (including plugins, SEO tools, and CMS best practices)
• Google Analytics 4 (GA4)
• Search Engine Optimization (SEO)
• Email Marketing & Automation
• CRM platforms (HubSpot, Salesforce, Dynamics, etc.)
• Digital Advertising (Google Ads, LinkedIn Ads)
• Graphic Design & Content Creation
• Trade Show & Event Marketing Support
• Marketing Analytics & Reporting
• B2B Lead Generation

Benefits

• Competitive pay and benefits
• Student loan repayment assistance
• Generous vacation and sick plans
• Medical (including telehealth), dental and vision
• 401k Retirement match
• Flexible spending accounts (FSA)
• Health savings accounts (HSA)
• Agency paid, basic life and AD&D insurance
• Career ladders, professional development, and promotion opportunities
• Leadership opportunities