Responsibilities

• Support and optimize Torrid’s affiliate marketing program, including publisher relationships, promotional planning, campaign execution, and partner growth opportunities.
• Monitor affiliate performance metrics including revenue, ROAS, customer acquisition, traffic quality, and partner productivity.
• Recruit, onboard, and activate affiliate partners aligned with Torrid’s brand and customer.
• Execute and optimize Paid Search and Google Shopping/PLA campaigns across branded, non-branded, and category initiatives.
• Monitor campaign pacing, budgets, keyword performance, search trends, bidding strategies, and product feed optimization.
• Identify opportunities to improve traffic quality, conversion rate, ROAS, and customer acquisition efficiency through testing and optimization.
• Analyze campaign performance and provide actionable insights, reporting, forecasting, and budget tracking across digital channels.
• Support A/B testing initiatives across ad copy, landing pages, audience targeting, and bidding strategies.
• Collaborate cross-functionally with Creative, E-Commerce, Analytics, CRM, Merchandising, and Digital Marketing teams to support integrated campaigns and promotional events.
• Partner with external agencies and platform vendors to ensure accurate campaign execution, tracking, and reporting.

Requirements

• 3–5+ years of experience in digital marketing, performance marketing, or e-commerce marketing.
• Hands-on experience with Affiliate Marketing, Paid Search, and/or Google Shopping campaigns required.
• Retail, fashion, or e-commerce experience strongly preferred.
• Familiarity with platforms such as Google Ads, Google Merchant Center, Microsoft Ads, Impact, CJ Affiliate, Rakuten, or similar tools.
• Strong analytical mindset with ability to interpret data and identify actionable insights.
• Experience working with Excel, Google Sheets, and digital reporting platforms.
• Understanding of digital marketing KPIs including ROAS, CPA, CTR, CPC, conversion rate, and customer acquisition.

Benefits

• A culture where people are accepted and encouraged to be who they are.
• Competitive compensation, 401k with company matching contribution, plus potential to earn company performance-based bonuses.
• Comprehensive wellness package including, medical, dental, vision, and Flexible Spending Account
• Generous 50% employee discount and access to employee-only sales.
• Support the causes you’re passionate about. We pay you up to 32 hours annually for volunteering your time in the community.
• Tuition reimbursement program
• Employee Assistance Program (EAP) - Aimed at helping employees address a variety of personal and family issues including legal financial consultations, mental health services and more.
• Discounts on cell phones, and computer purchases, entertainment tickets and more.
• Pet insurance for your fur babies.
• Work and learn alongside industry-leading executives while making huge strides in impacting the lives of women.