Responsibilities

• Driving qualified lead flow
• Building and optimizing marketing systems
• Managing media buying across platforms
• Owning SEO strategy and execution
• Implementing automation and tracking infrastructure
• Own and execute the full digital marketing strategy across all channels
• Build scalable systems that support multi-market growth
• Continuously test, optimize, and improve performance
• Plan, launch, and manage campaigns across: Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), TikTok Ads, Connected TV (OTT)
• Manage budgets and allocate spend based on performance

Requirements

• 3+ years in digital marketing, performance marketing, or media buying
• Proven experience running Meta & Google Ads (REQUIRED)
• Strong understanding of SEO and content strategy
• Experience with marketing automation tools (Zapier, CRM workflows, etc.)
• Highly analytical and data-driven mindset
• Ability to manage multiple campaigns and markets simultaneously
• Strong ownership mentality — you don’t wait, you build
• Comfortable working directly with a fast-moving, visionary founder

Preferred

• Experience in home services or local service-based businesses
• Experience scaling campaigns across multiple markets
• Familiarity with tools like Builder Prime, HubSpot, GoHighLevel, etc.
• Experience with AI tools for marketing and automation

Benefits

• Be part of building something from the ground up
• High ownership, high impact role
• Clear path to leadership (Director level)
• Fast-paced, growth-driven environment
• Opportunity to build systems that scale across multiple brands