Responsibilities

• Plan, create, schedule, implement and curate strategic social media and digital campaigns for specific marketing campaigns.
• Ability to effectively utilize, coordinate and manage social media management systems such as or like Hootsuite, Buffer or Shoutlet is preferred.
• Serve as videographer and photographer to generate real-time content for social media and digital placements with events and promotions.
• Interact and respond directly to guests on social media as a front-line and collaborative guest services ambassador, on-site resource, and casino representative.
• Write copies for social media posts, digital advertising copy, website content, email communications and other mediums for different venues, targeting specific demographics and behavioral traits through conversational tone and style.
• Maintain digital reputation and brand management, resolve inquiries and reply to reviews and posts on social media and digital platforms such as Facebook, Yelp, Google and website forms.
• Monitor digital presence for competitors and benchmark organizations, keeping pace with trends, relevant content and market evaluations.
• Ensures social media programs and web content enhance the SEO efforts.
• Maintain approved brand standards across all mediums.
• Maintain current working knowledge of social media and digital platforms, tools, practices, trends and capabilities, including but not limited to, WordPress, Facebook, Twitter, Instagram, Google+, LinkedIn and YouTube.

Requirements

• Preference is given to qualified Santa Ana Tribal Members.
• Associate’s degree or its equivalent and three to five years of experience in the field or in a related area.
• Bachelor degree preferred, in Marketing, Advertising, PR, Communications or related field.
• Excellent computer skills and knowledge, with an emphasis in social media platforms and Microsoft Office, including: Word, Outlook, Excel, PowerPoint, and Photoshop.
• Solid ability to effectively utilize and navigate digital and social media tools and references.
• Ability to prioritize assignments, execute tasks with total accuracy and attention to detail, and excellent communication and organization skills.
• A smartphone capable of running company applications and communication systems is required. If a smartphone is not provided by the company, a candidate or employee may be provided a smartphone of the company’s choice, through a payroll deduction program.
• All employees are required to proficiently use a smartphone for company applications, email, and text.
• Must be able to obtain and maintain a Pueblo of Santa Ana Gaming and Regulatory Commission key gaming license.
• Maintains a strict level of confidentiality regarding company information.

Preferred

• Experience with social media management systems such as Hootsuite, Buffer or Shoutlet is preferred.