Marketing Specialist
Regpack
USA (Remote)
$63K/yr - $83K/yr (Est.)In-houseFull-timeEntry level1+ years exp.
3 hrs ago
Digital Marketing Specialist (Seasonal)
Tampa, FL (Hybrid)
$22/hr – $25/hrIntern/New Grad2+ years expSeasonal
Posted 5 hrs ago
Job Summary
Own the end-to-end management of RentCafe property websites for a multifamily portfolio, driving ongoing SEO, domain coordination, and integrations while delivering timely launches and updates.
- Lead website builds, template customization, and cross-team collaboration
- Ensure data flow and lead attribution through integrations and SEO initiatives
Job Description
Responsibilities
- Build, launch, and maintain RentCafe property websites across a multifamily portfolio
- Customize RentCafe templates using HTML and CSS to align with brand standards and marketing strategy
- Troubleshoot website issues related to layout, functionality, forms, integrations, and performance
- Ensure websites remain up-to-date with current content, specials, floor plans, pricing feeds, and compliance requirements
- Support the portfolio’s SEO strategy through on-page optimization, metadata updates, site structure improvements, and content best practices
- Collaborate with marketing leadership and external partners to implement SEO recommendations
- Monitor website health metrics including page speed, indexing issues, and technical SEO factors
- Assist with ongoing SEO audits and prioritization across the portfolio
- Manage domain purchases, renewals, redirects, and DNS coordination in partnership with the IT team
- Ensure proper domain configurations for new developments, rebrands, and website migrations
Requirements
- 2–4 years of experience in digital marketing, website management, or web development—multifamily or real estate experience strongly preferred
- Hands-on experience building and maintaining RentCafe websites
- Strong working knowledge of HTML and CSS for template customization
- Understanding of SEO fundamentals and technical SEO best practices
- Experience coordinating with IT and systems teams on domains and integrations
- High attention to detail with strong organizational and troubleshooting skills
Preferred
- Experience working within the Yardi ecosystem (RentCafe, CRM, website integrations)
- Familiarity with Google Analytics, Google Search Console, and SEO tools (SEMrush, Moz, etc.)
- Experience supporting lease-ups, rebrands, or large multifamily portfolios
- Ability to manage multiple properties and priorities in a fast-paced environment
Richman Property Services
3.6 Glassdoor
135+ Properties Managed | 22,000 Units Managed | 700+ Employees At Richman Property Services we pride ourselves on providing remarkable living experiences to each and every one of our residents. For our teams this isn’t just a goal, it’s a promise. Our portfolio of properties is found in dynamic locations offering the best of city living and small town comforts while providing amenities designed with the resident in mind. We ask ourselves, what can make busy lives easier and more enjoyable – then we create those services and amenities to do just that. However, offering beautiful, amenity-rich properties is only part of the story.At each of our properties, every employee from our property managers and leasing agents to our maintenance teams and landscape crews is dedicated to putting the resident first. Providing superior first-class service is paramount. With resident programs in place designed to entertain, educate and enrich, Richman Property Services are committed to making apartment living a remarkable experience every step of the way.At Richman Property Services, we’re always at your service.
Founded in 1987
Tampa, Florida, USA
386 employees
1% recommend to a friend
1% CEO approval
Salaries
Posted range
$22/hr – $25/hr
Taken straight from the job posting.
The middle of this range ($49K) is 29% below the median base salary for Digital Marketing Specialist roles in the United States ($69K).
Digital Marketing Specialist median pay in the United States
Most pay falls between $62K and $77K. Based on 137 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
4.8K
Traffic Source Mix
Search
33.3%
Direct
22.7%
Referral
7.9%
Social
6.2%
Paid
14.1%
Headcount Trend
Current headcount: ~386
News about Richman Property Services
Links
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