Digital Marketing Specialist, Saint Paul Seminary School of Divinity

Saint Paul, MN (On-site)

$61K/yr – $68K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the website, email, and analytics stack for a seminary to drive lead gen and engagement, with monthly performance reporting and data-driven content decisions.

  • Website and CRO leadership: maintain site properties, SEO, conversion optimization, and lead generation with regular analytics reporting.
  • Email infrastructure and campaigns: build and optimize automation, segmentation, journeys, and ongoing email sends with testing and reporting.
  • Analytics and content guidance: provide monthly digital-tool analytics, audience insights, and performance directional input across web, social, and email.

Job Description

Responsibilities

  • Executes all phase of maintaining and updating The Saint Paul Seminary website and other seminary web properties, including SEO, conversion rate optimization, and lead generation. Monitors site analytics and provides regular performance reporting to the Director to support continuous improvement and data-drive decision-making.
  • Builds, maintains, and continuously improves the Seminary’s email marketing infrastructure, including automation workflows, audience segmentation, and journey architecture that guides key audiences from awareness through engagement. Executes ongoing email campaigns within that system, including crafting, building, scheduling, A/B testing and reporting.
  • Provides detailed analytics reports monthly for all digital tools in order to assess efficacy and implementation of tactics. Supports the Director’s digital media strategy by providing regular analytics, audience insights, and performance reporting across all social channels, web, and email campaigns. Monitors engagement trends and makes data-informed recommendations to inform content direction.
  • Supports execution of seminary’s internal communication plan.
  • Guides The Saint Paul Seminary’s online user experience and utilizes digital tools for webpages, sales funnels, and email campaigns to share the story of the life-changing formation happening for joyful Catholic leaders: priests, deacons, and lay people.

Requirements

  • Bachelor’s degree in liberal arts, marketing, communications, journalism, or business
  • Three years of professional marketing communications experience to include experience in web, CM, email marketing, analytics, and other marketing technology tools
  • Familiar with multiple marketing platforms
  • An equivalent combination of education and experience from which comparable knowledge and skills have been acquired may be substituted.

Benefits

  • Tuition Remission for employees, spouses, and dependents
  • Generous Retirement Contributions to support your future
  • Comprehensive Health Coverage including medical, dental, and vision
  • Fully Paid Insurance : disability, life, and AD&D
  • Paid Parental Leave to support growing families
University of St Thomas logo

University of St Thomas

Located in the Twin Cities of Minnesota (USA), the University of St. Thomas is a private, liberal arts university that emphasizes values-based education and career preparation. With approximately 10,000 students, it is Minnesota's largest private, nonprofit college or university and offers an associate degree in liberal arts, bachelor's, masters, and doctoral degrees in more than 100 fields of study. Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely and work skillfully to advance the common good. The university has three campuses: St. Paul, Minneapolis and Rome, Italy.

Founded in 2017
St Paul, Minnesota, USA
4K employees (297 in marketing)

Traffic Signals

Monthly Visitors
467.9K
Monthly Google Ads Budget
$188K
Traffic Source Mix
Search
45.4%
Direct
43.5%
Referral
9%
Social
0.9%
Paid
0.9%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
221 (6% of company)
Median Career Experience
8.5 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$25K
Last Raise
$25K
Grant, 4 years ago

Funding History

  • Aug 2022
    Grant • $25K

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