Digital Marketing Specialist

Lexington, MA (Remote)

$65K/yr – $85K/yrMid Level3+ years expFull time

Posted 2 hrs ago

Job Summary

Own and optimize end-to-end digital marketing programs across SEO, SEM, content, and paid media, while driving performance analysis, ABM and automation, and cross-functional collaboration with sales and product teams.

Lead cross-channel campaigns from strategy through measurement
Align marketing programs with product, sales, and growth objectives

Job Description

Responsibilities

Develop and execute digital marketing strategies aligned with business goals
Manage and optimize campaigns across channels such as SEO, SEM, email, social media, and display advertising
Analyze campaign performance using analytics tools and provide actionable insights
Create and manage content for websites, blogs, and social platforms
Conduct keyword research and implement on-page and off-page SEO & GEO best practices
Monitor trends and emerging technologies to keep strategies current
Collaborate with cross-functional teams including applications, sales, and product
Decide on appropriate placement of ads
Publish digital marketing content online
Implement automated email marketing campaigns and ABM-based campaigns

Requirements

Education: B.S. in Marketing or related field plus relevant working experience (i.e., B.S. with 3+ years)
Preference is with experience in the Pharmaceutical Industry or equivalent life science discipline
Proven work experience as a Digital Marketing Specialist or similar role
Familiarity with B2B and B2C advertising campaigns
Hands-on experience with web content management tools, like HubSpot
Proficiency in HTML5, CSS3, JavaScript, and preferably HubL (HubSpot Markup Language)
Experience with ABM platforms preferred
Expertise in Salesforce and Pardot. Experience with ABM platforms preferred
Expertise in SEO, GEO, Google Analytics and Google Ads
Experience driving paid social campaigns

Preferred

Experience with ABM platforms preferred
Salesforce and Pardot experience
HubSpot certifications (CMS for Developers, Marketing Software, Growth-Driven Design) are highly valued

Benefits

competitive total compensation package designed to attract, inspire and retain the best talent in our industry. In addition to base pay, our full-time regular employees are eligible for an attractive benefits package, cash incentive opportunities, and an equity grant.

Rapid Micro Biosystems

3.9 Glassdoor

Rapid Micro Biosystems is a life sciences technology company providing automation solutions that improve the manufacturing process and enable the fast, safe release of critical healthcare products like biologics, vaccines, cell and gene therapies, and sterile injectables. We are a trusted partner in quality control microbiology automation, helping customers enhance lives and improve patient outcomes.Our vision is realized through the Growth Direct® System.The Growth Direct® platform replaces outdated, manual microbiology testing in large pharmaceutical manufacturing operations worldwide. By bringing quality control directly to the manufacturing floor, Growth Direct® enables faster, more accurate results, greater efficiency, and improved compliance with data integrity standards. These benefits help our customers make quicker, more informed decisions and ensure a reliable supply of vital healthcare products.Our company values guide us in achieving our vision:•Customer-Driven: We are committed to delivering high-quality products and services.•Respect: We embrace diversity and foster trust within our teams.•Grit: We face challenges with determination and find solutions.•One RMB: We work together as one unified team, driven by a shared purpose.The company is headquartered in Lexington, Massachusetts, and has U.S. manufacturing in Lowell, Massachusetts, and global locations in Switzerland, Germany, and the Netherlands.

Founded in 2006

Lexington, Massachusetts, USA

207 employees (4 in marketing)

www.rapidmicrobio.com

76% recommend to a friend

86% CEO approval