Responsibilities

• Execute and optimize paid digital campaigns across channels including Google and Bing Ads, Meta, TikTok, Performance Max, and emerging platforms, in alignment with established strategies.
• Monitor campaign performance and optimize toward lead generation and conversion goals.
• Assist with audience targeting, campaign builds, creative testing, budget pacing, and reporting.
• Partner with agencies and vendors to ensure campaigns align with business objectives.
• This role is both hands-on in-platform while collaborating closely with agency partners for scale, testing, and specialized execution.
• Improving marketing efficiency through testing and ongoing optimization.
• Execute on-page, off-page, local, and technical SEO initiatives in partnership with internal stakeholders and external agencies.
• Partner with technical and marketing teams on website enhancements and content development.
• Manage local business listing updates, publish Google Business Profile content, and support online reputation management efforts.
• Monitor and analyze website performance, identifying opportunities to improve user experience, conversion rates, and overall site effectiveness.

Requirements

• 3–5+ years of hands on digital marketing experience.
• Strong understanding of paid media platforms with an emphasis on Google Ads and Meta Ads.
• Experience with SEO and website optimization best practices.
• Proficiency with core ad platforms, Google Analytics, Looker Studio, Google Search Console.
• Strong creative instincts and a knack for developing, testing, and optimizing high-performing ad content.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.
• Ability to manage multiple projects and priorities simultaneously.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience supporting franchise, multi-location, or local marketing environments.

Benefits

• Paid Holidays: Take advantage of time off to relax and rejuvenate with 10 paid holidays!
• Flex Time Off (FTO): Our employees work hard and we care about their well-being. Our FTO policy allows the ability to get the rest needed to maintain a well-balanced life!
• Health Benefit Program: As a full-time employee, enjoy access to Medical, Dental and Vision insurances with various plans to choose from that best fit your needs!
• Safe Harbour 401(k): 401(k): You will be eligible to participate in the company sponsored Safe Harbor 401(k) retirement plan, with up to 4% company match, to help you reach your retirement goals!
• Bonus: We believe in the power of rewarding those who go above and beyond and have curated bonus plans for every role to ensure all contributions are recognized and rewarded.
• Employee Discount Program for Spa Services: Pamper yourself with a visit to one of our four corporately owned Woodhouse Day Spas!
• Employee Assistance Program: We believe in supporting your mental well-being so you can be the best version of yourself!