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Digital Marketing Specialist (PPC, SEO, Lead Generation)

USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive results-focused digital marketing, owning PPC campaigns and SEO growth for a service/tech business.

  • Own PPC setup, optimization, and conversions with clear performance metrics.
  • Must-have: Proven Google Ads and SEO experience with measurable leads.
  • Standout: Ability to own projects end-to-end and report insights to leadership.

Job Description

Responsibilities

  • Plan, launch, and manage campaigns on Google Ads and other platforms
  • Monitor and optimize performance (CPC, CPA, conversions)
  • Test ad creatives, targeting, and landing pages
  • Conduct keyword research and competitor analysis
  • Improve on-page SEO (content, structure, metadata)
  • Develop and execute backlink strategies
  • Increase organic traffic and rankings
  • Track performance using tools like Google Analytics and Search Console
  • Provide regular reports with clear insights
  • Identify opportunities to improve conversion rates

Requirements

  • Proven experience managing PPC campaigns (Google Ads or similar)
  • Experience with SEO (keyword research, on-page optimization, backlinks)
  • Ability to track and improve performance metrics (CPC, CPA, conversions)
  • Experience generating leads for service-based or tech-related businesses
  • Strong communication skills and ability to explain strategy clearly
  • Ability to work independently and take ownership of results

Preferred

  • Experience with B2B marketing.
  • Understanding of conversion rate optimization (CRO).
  • Experience writing ad copy or landing page content.