Responsibilities

• Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, search engines, and display advertising.
• Develop and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.) to drive brand awareness and lead generation.
• Monitor and analyze campaign performance metrics to ensure alignment with marketing goals and ROI targets.
• Collaborate with content, design, and sales teams to create effective digital assets and messaging.
• Conduct keyword research, SEO audits, and performance tracking to improve organic reach.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in digital marketing or performance marketing roles.
• Proficiency with Google Analytics, Google Ads, Meta Business Suite, and SEO/SEM tools.
• Strong analytical, creative, and problem-solving skills.
• Excellent communication and project management abilities.

Preferred

• Knowledge of marketing automation or CRM platforms (e.g., HubSpot, Mailchimp) is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Collaborative and innovative marketing team environment.
• Opportunities for skill development and career advancement.
• Flexible or hybrid working arrangements.