Digital Marketing Specialist

Edina, MN (Hybrid)

$50K/yr – $55K/yrMid Level2+ years expFull time

Posted 4 days ago

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Job Summary

Own and execute Pinky Swear Foundation’s social media and digital outreach, from content creation and engagement to media relations and paid campaigns.

  • Lead content strategy and posting across Facebook, Instagram, YouTube, LinkedIn, and TikTok.
  • Coordinate media relations, press releases, and partnerships.
  • Track performance and optimize campaigns.

Job Description

Responsibilities

  • Manage Pinky Swear's social media channels including Facebook, Instagram, YouTube, LinkedIn, and TikTok.
  • Create, schedule, and publish engaging content.
  • Write captions and engage with followers.
  • Capture photos and videos at events and community activities.
  • Create short-form videos.
  • Monitor performance and recommend improvements.
  • Stay current on digital marketing and social media trends.
  • Write press releases.
  • Pitch stories to local, regional, and national media.
  • Coordinate interviews and media requests.

Requirements

  • Bachelor's degree in marketing, communications, public relations, or a related field preferred.
  • 2+ years of marketing or communications experience.
  • Highly collaborative, creative, curious, energetic, and self-directed with demonstrated ability to work as part of a team.
  • Must love social media.
  • Willingness to support in-office activities and events as needed.
  • Commitment to Pinky Swear Foundation’s mission, vision, and values.
  • Preferred experience with Meta Business Suite, LinkedIn, TikTok, YouTube, Canva, HubSpot, Google Analytics, Google Ads, and Microsoft Office Suite

Benefits

  • Generous PTO, paid holidays which include floating holidays, and parental leave.
  • Comprehensive benefits including medical, dental, and a flexible spending account.
  • Life insurance, short- and long-term disability insurance.
  • Professional development allowance and cell phone stipend.
  • Simple IRA contribution with up to 3% match of employee salary deferrals for part-time and full-time staff.
Pinky Swear Foundation logo

Pinky Swear Foundation

Childhood Cancer Changes EverythingEvery time a family hears the words "your child has cancer," they are forced to make hard decisions. They ask themselves: "Do I keep working while having to take time off for treatments and hospital stays? If I quit my job, will we survive financially?"Medical bills can be delayed, but rent is due, bills still come, and food is a necessity. Families facing childhood cancer need help with everyday expenses. Pinky Swear Foundation provides financial support for transportation, food, and housing so families can focus on what matters most - their child.

Founded in 2003
Minneapolis, Minnesota, USA
55 employees (13 in marketing)

Traffic Signals

Monthly Visitors
6.9K
Monthly Google Ads Budget
$14.7K
Traffic Source Mix
Search
28.6%
Direct
47.3%
Referral
5.9%
Social
16.7%
Paid
1.4%

Headcount Trend

Current headcount: ~55

Marketing Team

Marketing Team Size
8 (15% of company)
Median Tenure
6.5 years
Marketing Roles Posted (Last 30 Days)
1