Responsibilities

• Support digital marketing and marketing automation tasks.
• Help build, execute, and optimize multi-channel digital campaigns (email, landing pages, social, paid media).
• Assist with cleaning and managing the digital marketing database.
• Help build and deploy landing pages.
• Support MarCom projects and special marketing initiatives as needed.
• Collect, analyze and report on data collected from CRM, SAP Marketing Cloud, digital platforms, web analytics, advertising channels, and surveys.
• Monitor campaign performance metrics, i.e., including open rates, click-through rates, as needed
• Help to capture, track, and route marketing-qualified leads to Sales via CRM.
• Help perform marketing data analysis, build dashboards and executive-ready reports to communicate insights.
• Clean, validate, and organize data to ensure reporting accuracy.

Requirements

• Bachelor’s degree in a Marketing, Business, Life Sciences, Data Analytics, or related field; A minimum of 1 year of experience in digital marketing, marketing analytics, or a related field (internships included)
• Knowledge / Skills / Abilities: - Familiarity with CRM systems, marketing automation platforms, and basic lead management processes. - Understanding of digital marketing channels (email, web, social, paid media, SEO/SEM). - Some knowledge of CRM data management and marketing automation best practices. - Basic understanding of marketing performance metrics and reporting. - Familiarity with reporting tools such as Power BI, Tableau, IBM Cognos Analytics, or similar. - Familiarity with Marketing analytics platforms (e.g. Google, Adobe Analytics, etc.). - Exposure to CRM systems and SAP Marketing Cloud or similar platforms. - Exposure to executing and analyzing multi-channel digital campaigns. - Some experience with data visualization or business intelligence tools. - Basic proficiency in Microsoft Excel and PowerPoint. - Strong analytical and critical thinking skills. - Ability to translate data into actionable insights. - Clear written and verbal communication. - Ability to manage multiple priorities in a deadline-driven environment. - High attention to detail and data accuracy.

Preferred

• Some experience with the SAP CRM platform or similar enterprise CRM platforms.
• Familiarity with SQL, Python, or other data tools.

Benefits

• comprehensive benefits package, including health, vision, and dental insurance, as well as a 401(k) plan.
• All benefits are subject to eligibility requirements. Certain positions may also be eligible for additional compensation such as bonuses or commissions.