Digital Marketing Specialist - Patient Recruitment at Medpace | Cincinnati, OH

Medpace

Digital Marketing Specialist - Patient Recruitment

Cincinnati, OH (Unknown)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the patient recruitment content engine and multi-channel outreach for a global health audience, translating science into clear assets and guiding campaigns across paid media, community, and advocacy programs.

Content and Creative Ownership: shape study branding, educational videos, and simplified science communications for patients, caregivers, staff, and physicians.
Campaign & Engagement Ops: manage digital recruitment funnels across Google Ads, Meta, radio, and programmatic channels with vendor analysis and optimization.
Advocacy & Tools: oversee patient engagement tools and online communities to boost awareness and participation.

Job Description

Responsibilities

Develop meaningful content for creative materials that target a global audience of patients, caregivers, research site staff, and physicians
Manage media campaigns and develop recruitment funnels including use of Google Ads, Meta, radio, programmatic, and other digital advertising channels
Translate complex scientific concepts into simplified and approachable content
Manage online community, influencer, and advocacy support opportunities
Develop digital tools focused on patient engagement and awareness of the study in support of online engagement efforts
Review and analyze patient recruitment advertisement vendor campaigns and results
Work with preferred video development vendors to product site and patient training and educational videos
Work closely with graphic designers to develop an effective study brand and suite of materials
May be responsible for other projects and responsibilities as assigned

Requirements

Bachelors in Marketing, Communication, Graphic Design, or Life Sciences
Minimum of 1-3 years of SEO experience
Experience in healthcare and/or clinical research industries is a plus
Advanced knowledge of Adobe Creative Cloud, Canva, and MS Office
Knowledge of Google Analytics and online advertising
Sharp strategic and analytical thinking skills, ability to quickly adapt to changing trends and industry best practices
Excellent writing, editing, communication, organizational, presentation, and project-management skills
Attention to detail and excellent oral and written communication skills

Benefits

Flexible work environment
Competitive PTO packages, starting at 20+ days
Competitive compensation and benefits package
Company-sponsored employee appreciation events
Employee health and wellness initiatives
Community involvement with local nonprofit organizations
Discounts on local sports games, fitness gyms and attractions
Modern, ecofriendly campus with an on-site fitness center
Structured career paths with opportunities for professional growth
Discounted tuition for UC online programs

Medpace

2.6 Glassdoor

Medpace is a scientifically-driven, global, full-service clinical contract research organization (CRO) providing Phase I-IV clinical development services to the biotechnology, pharmaceutical and medical device industries. Medpace’s mission is to accelerate the global development of safe and effective medical therapeutics through its high-science and disciplined operating approach that leverages local regulatory and deep therapeutic expertise across all major areas including oncology, cardiology, metabolic disease, endocrinology, central nervous system and anti-viral and anti-infective. Headquartered in Cincinnati, Ohio, Medpace employs approximately 6,000 people across 44 countries.

Founded in 1992

Cincinnati, Ohio, USA

6.2K employees (102 in marketing)

www.medpace.com

30% recommend to a friend

22% CEO approval