Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market) at NORY | USA | $25/hr – $40/hr

NORY

Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

USA (Remote)

$25/hr – $40/hrMid LevelPart time

Posted 4 weeks ago

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Job Summary

Own the NYC education and parenting market funnel with a data driven acquisition plan, own multimedia content and SEO driven visibility, and translate cross channel signals into a clear growth roadmap.

Growth Infrastructure: Own acquisition strategy and channel optimization for Instagram and YouTube in NYC parenting/education audiences.
Content Engine: Build and manage multimedia content that communicates program impact and drives engagement.
Marketing Analytics: Turn cross channel results and SEO data into strategic roadmaps and optimizations.

Job Description

Responsibilities

Customer Acquisition: Develop and refine a data-driven customer acquisition strategy tailored specifically to key segments within the NYC parenting and education markets.
Content Creation: Produce and manage compelling marketing content—including short-form videos, images, and brand narratives—that highlights the transformative impact of our programs.
SEO Optimization: Implement SEO best practices, conduct comprehensive keyword research, and optimize website content to maximize organic search visibility.
Channel Management: Manage and optimize our digital channels (primarily Instagram and YouTube), continuously evaluating engagement metrics to agilely adjust strategies.
Analytics and Reporting: Track and analyze cross-channel campaign performance and SEO effectiveness, translating raw insights into clear strategic roadmaps.

NORY

"Nurturing purpose-driven changemakers of tomorrow" NORY, recognized as NYC's leading STEM education program, impacts over 4000 students annually across 10+ citywide campsites. Our mission centers on cultivating changemakers with a deep sense of purpose. We believe in the unique potential of Generation Alpha, striving to foster their resilience, inquisitiveness, and empathy. Our programs are designed to prepare young minds to design, rather than follow, the future.In our pursuit of educational excellence, we aim to create a hub where visionary educators collaboratively experiment and innovate approaches for educating Generation Alpha. We are committed to not just providing ever-evolving pedagogies for the next generation, but also to contributing our insights to the broader society, including both formal and informal educational sectors. Join us in our journey to empower the changemakers of tomorrow with the mindset to create a purposeful impact. If this mission beats your heart, reach out to our CEO directly at [peter@nory.co] to discuss how to step towards this goal together.📺 Watch NORY programs in action: https://youtu.be/G8vgorW3y7U

Founded in 2016

New York, New York, USA

67 employees (8 in marketing)

www.nory.co