Responsibilities

• Manage and optimize paid advertising campaigns across Meta, Google, and other relevant digital platforms to drive customer acquisition and revenue growth.
• Develop audience targeting, retargeting, and campaign strategies that connect the right people with the Beaches brand.
• Monitor campaign performance, budgets, and key metrics while continuously testing and improving results.
• Identify growth opportunities and make data-driven recommendations to improve return on ad spend and overall marketing performance.
• Help oversee the strategy, execution, and optimization of email and SMS marketing campaigns, automations, and customer journeys.
• Develop promotional, retention, and lifecycle marketing campaigns that increase engagement, loyalty, and store visits.
• Analyze campaign performance and implement improvements to increase opens, clicks, conversions, and customer retention.
• Collaborate with the creative team to ensure messaging, offers, and visuals work together to achieve campaign goals.
• Help maintain and optimize website content, landing pages, and conversion funnels that support marketing initiatives.
• Ensure campaign traffic flows seamlessly from ad click to conversion by improving user experience and customer journeys.

Requirements

• 3+ Years' experience managing paid advertising campaigns across Meta, Google, or similar digital marketing platforms on behalf of a business is a MUST
• Strong understanding of digital marketing principles including customer acquisition, conversion optimization, audience targeting, and campaign measurement
• Strong experience with email marketing platforms, automation workflows, customer segmentation, and campaign strategy
• Proficient with website management, landing page optimization, UX/UI design, and user experience best practices
• Strong knowledge of Google Analytics, Meta Business Suite and related reporting tools
• Understanding of SEO fundamentals and how search impacts digital marketing performance
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights
• Capable of working 15-20 hours weekly at our Corporate office in American Fork, UT
• Strong project management skills and adeptness at working under tight deadlines
• Professional demeanor, unwavering integrity, and sound decision-making

Preferred

Benefits

• Free tanning + spa services (yes, unlimited self-care is part of the job)
• Access to employee-only lotions and 30% off products-because great skin is kind of our thing
• Casual office dress-where looking good and feeling comfortable aren't mutually exclusive
• Be part of a creative, collaborative team that's hands-on and genuinely fun to work with (just ask us)
• See your ideas + work come to life-in stores, online, and beyond
• Real growth opportunities-we love promoting from within and giving our team room to level up
• Work on a brand people love, in an industry that's fun, visual, and always evolving
• Be surrounded by a team that cares about each other, the work, and the brand