Responsibilities

• Cultivate valuable relationships with Cavco’s manufacturers and retail partners that, in turn, create value for our end customers.
• Liaise with creative teams to manage and produce marketing campaigns, promotional materials and sales collateral.
• Provide ongoing support of retail partners by coordinating and optimizing customer onboarding, webinars, training and reporting.
• Produce scorecards and metrics to measure and evaluate the performance of key marketing channels and communicate those findings to leadership.
• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Discover, manage and optimize external marketing channels, including media platforms to be used to relay product messages to customers.
• Update and maintain the company’s various brand websites and microsites and interact with and train the field sales staff to keep digital channels up to date and attractive.
• Maintain CRM tools for accurate lead tracking, communication campaigns and reporting.
• Create innovative marketing campaigns based on robust data and present the recommendations to management.
• Support various disciplines across the Marketing & Communications department to ensure timely execution of projects.

Requirements

• Bachelor's degree in marketing, communications, or a related field or equivalent demonstrated work experience.
• 3+ years of marketing communications experience with hands on experience with CRM and CMS tools, Google Analytics, Google Adwords, Google My Business.
• Previous experience hosting webinars, performing online demos and providing training in a virtual environment.
• Strong grasp of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams, OneDrive and Sharepoint).
• Experience with modern project management software and tools.
• Up to date on marketing trends and best practices.
• Strong written and verbal communication skills with an ability to write and edit content with an attention to detail.
• Ability to effectively prioritize and manage multiple projects simultaneously.
• Critical thinking and problem-solving skills with a bias for action.
• Ability to work with teams and collaborate.