Digital Marketing Specialist (Paid Social and Programmatic)

Responsibilities

• Execute and optimize display, digital video, and CTV advertising campaigns.
• Execute and optimize paid social media campaigns across platforms such as Meta and Tik Tok.
• Use marketing analytics tools (e.g., Google Analytics, platform-specific insights) to track, measure, and analyze campaign performance.
• Prepare detailed reports, presenting findings and recommendations to improve campaigns performance.
• Work closely with cross-functional teams, including Creative/Brand, CRM, Analytics, and Merchandising to ensure cohesive strategies.
• Ability to analyze digital marketing performance metrics and provide actionable insights.
• Highly organized, able to prioritize, and work independently as well as in a team environment.
• Ability to communicate effectively & professionally (written/orally).
• Ability to work in a fast-paced environment, managing multiple competing priorities effectively
• Aptitude for intellectual curiosity within and outside of this role

Requirements

• Minimum 4 years in a similar position or performing similar duties.
• Proficiency in programmatic digital marketing platforms (e.g. DV360, TheTradeDesk and similar).
• Proficiency in paid social media platforms (Meta Ads Manager, Tik Tok Ads and similar).
• Proficiency with Excel and Google Analytics (GA4).
• Retail digital marketing experience is a plus.
• Bachelor’s degree or equivalent in Marketing or related discipline.
• Strong organizational skills with ability to manage multiple competing priorities.

Benefits

• Comprehensive medical, pharmacy, dental, & vision plan options.
• Health savings account (with enrollment in the high deductible health plan option).
• Health & dependent care flexible spending accounts.
• Company-paid basic life and AD&D insurance.
• Voluntary supplemental life insurance.
• Company-paid short-term disability and voluntary long-term disability insurance.
• Pre-tax and Roth 401(k) with company match.
• Paid vacation, sick, and bereavement leave.
• Paid holidays, including a floating personal day.
• Employee assistance and wellness programs.