Digital Marketing Specialist, Paid Social Media at Great Day Improvements | Pittsburgh, PA | $65K/yr – $70K/yr

Digital Marketing Specialist, Paid Social Media

Pittsburgh, PA (Hybrid)

$65K/yr – $70K/yrMid Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive paid social programs for home services lead generation at scale, owning end-to-end campaigns and cross-functional optimization.

Own end-to-end paid social campaigns (Meta, TikTok, Pinterest) for local lead gen.
Must-have: 5-7 years managing paid social with lead-generation focus
Standout: Cross-functional collaboration with creative, analytics, and web teams

Job Description

Responsibilities

Set up, traffic, and launch campaigns including but not limited to Meta (Facebook/Instagram), TikTok, Pinterest, and Nextdoor ensuring accurate targeting, budgets, and pacing.
Maintain campaign hygiene (naming conventions, UTMs, exclusions, frequency caps) and keep programs on schedule.
Partner with creative and analytics to brief, traffic, and QA ad sets, audiences, and assets; manage tracking tags and pixels.
Monitor performance daily and proactively optimize budgets, placements, and audiences to improve CPL, CAC, CTR, CVR, and ROAS.
Build and refine audience segmentation (retargeting, lookalikes, interest/behavioral, geo and ZIP-level targeting) for local lead gen.
Run structured A/B and multivariate tests (hooks, formats, headlines, forms) and scale winners.
Analyze results in-platform and in analytics tools; translate data into clear, actionable insights and recommendations.
Stay current on platform updates (Advantage+, Lead Ads, creative best practices, CAPI changes, privacy policies) and share learnings with the team.
Support cross-functional initiatives that improve funnel efficiency and lead quality from first click to form submit/booking.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field (or equivalent experience)
5-7 years of experience directly managing paid social media, preferably in home services, lead generation, or performance marketing environments
Hands-on experience with Meta Ads Manager and familiarity with TikTok, Pinterest, and other paid social platforms
Strong understanding of social analytics, conversion tracking, and performance measurement (Meta Pixel, CAPI, UTMs; GA4 and GTM familiarity is a plus)
Excellent written and verbal communication skills with strong attention to detail
Highly organized, able to manage multiple projects in a fast-paced, results-driven environment
Collaborative mindset with the ability to work independently while partnering effectively with creative, analytics, web, and sales operations teams
Proactive and comfortable balancing creative storytelling with data-driven optimization
Solid attendance and reliability record

Preferred

Preferred Experience with lead forms, offline conversions, and landing page testing/optimization (CRO)

Great Day Improvements

Headquartered in Twinsburg, OH, a suburb of Cleveland, Great Day Improvements is a vertically integrated, direct-to-consumer provider of premium home improvement products including Patio Enclosures, Stanek Windows, Hartshorn Custom Contracting, Apex Energy Solutions, Universal Windows Direct, The Bath Authority, Champion Windows & Home Exteriors, Your Home Improvement Company, K-Designers, Leafguard, and Englert. Great Day has an expanding workforce of over 4,500 employees in over 280 locations across the US. The company has been named to REMODELING Magazine’s 550 List and Qualified Remodeler’s Top 500 List, and is among Inc. Magazine’s fastest growing private companies.

Founded in 2011

Macedonia, Ohio, USA

2.8K employees (404 in marketing)

www.greatdayimprovements.com