Champion Windows & Home Exteriors logo
Champion Windows & Home Exteriors

Digital Marketing Specialist, Paid Social Media

Delaware, OH (Hybrid)

$65K/yr – $70K/yrMid Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive paid social campaigns for local lead gen across Meta, TikTok, Pinterest, and Nextdoor with a data-driven optimization mindset.

  • Own setup, traffic, and ongoing optimization of cross-platform paid social campaigns.
  • Must-have: 5-7 years managing paid social with Meta Ads Manager and familiarity with other platforms.
  • Standout: Strong testing discipline, audience segmentation, and cross-functional collaboration to improve CPL, CAC, CTR, CVR, and ROAS.

Job Description

Responsibilities

  • Set up, traffic, and launch campaigns including but not limited to Meta (Facebook/Instagram), TikTok, Pinterest, and Nextdoor ensuring accurate targeting, budgets, and pacing.
  • Maintain campaign hygiene (naming conventions, UTMs, exclusions, frequency caps) and keep programs on schedule.
  • Partner with creative and analytics to brief, traffic, and QA ad sets, audiences, and assets; manage tracking tags and pixels.
  • Monitor performance daily and proactively optimize budgets, placements, and audiences to improve CPL, CAC, CTR, CVR, and ROAS.
  • Build and refine audience segmentation (retargeting, lookalikes, interest/behavioral, geo and ZIP-level targeting) for local lead gen.
  • Run structured A/B and multivariate tests (hooks, formats, headlines, forms) and scale winners.
  • Analyze results in-platform and in analytics tools; translate data into clear, actionable insights and recommendations.
  • Stay current on platform updates (Advantage+, Lead Ads, creative best practices, CAPI changes, privacy policies) and share learnings with the team.
  • Support cross-functional initiatives that improve funnel efficiency and lead quality from first click to form submit/booking.
Champion Windows & Home Exteriors logo

Champion Windows & Home Exteriors

With over six decades of experience and expertise, Champion Windows and Home Exteriors, a Great Day Improvements brand, is one of the nation’s leading home improvement companies. Champion transforms homes with premium-quality products that are designed, built, installed, and guaranteed by Champion.Every product the company offers – from new windows and sunrooms, to siding and entry doors – is built right here in the USA, backed by industry-leading limited lifetime warranties, and comes recommended by 9 out of 10 recent Champion customers.Here at Champion, we stand behind our six core values: a positive attitude, accountability, respect, integrity, compassion, and reliability. We believe that following these core values makes Champion a great company to do business with and an even better place to work.Working here at Champion is more than just a job. It's an inspiring career that helps families transform their homes to be more energy efficient and more beautiful. It means being part of a team that truly supports and respects each other. Not to mention, we have tons of fun while doing it! With 50 locations nationwide, you can trust you'll find a Champion location near you that you can finally call home.

Founded in 1953
Cincinnati, Ohio, USA
991 employees (66 in marketing)
www.GetChampion.com

Salaries

Posted range

$65K/yr – $70K/yr

Taken straight from the job posting.

See all Champion Windows & Home Exteriors salaries

Traffic Signals

Monthly Visitors
114.9K
Traffic Source Mix
Search
58.2%
Direct
29.7%
Referral
7.3%
Social
1.5%
Paid
3.1%

Headcount Trend

Current headcount: ~991

Recent News

State officials announce Great Day Improvements to create nearly 1,000 jobs in Ohio expansion
Jul 28, 2025 • Cleveland.com
Champion Windows & Home Exteriors logo

Digital Marketing Specialist, Paid Social Media

Champion Windows & Home Exteriors · Delaware, OH · Hybrid