Digital Marketing Specialist - Onsite Role - Houston, TX

Houston, TX (On-site)

$65K/yr – $75K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive SEM/SEO/LLM optimization for B2B marketing with lead-gen focus and cross-functional website support.

  • Own and optimize paid search and SEO programs for high-value B2B solutions.
  • Must-have: 5+ years in paid search and 5+ years in SEO.
  • Standout: LLM optimization experience for AI search and content strategy.

Job Description

Responsibilities

  • Oversee SEM, SEO and related initiatives as the primary driver of lead generation.
  • Lead the development and expansion of paid search programs based on ROI.
  • Drive AI/LLM optimization for top-10 keywords and answer engine compatibility.
  • Support website development and content edits beyond SEM/SEO as needed.
  • Deliver monthly KPI reports for digital marketing efforts.
  • Generate MQLs/SQLs through tactical SEM/SEO/AEO plans.

Requirements

  • 5+ years in paid search campaigns (Google AdWords, Bing Ads).
  • 5+ years in SEO optimization strategies.
  • 2+ years in LLM optimization for Google AI, ChatGPT, Gemini.
  • 3+ years implementing SEO & SEM plans for high-value B2B solutions.
  • 3+ years with WordPress or related CMS.
  • 3+ years in Digital Analysis & Reporting.
  • 3+ years experience with Project Management tools.
  • MarTech familiarity; comfortable with Tracking Data Analysis tools, WordPress CMS and Microsoft Dynamics or similar CRM tools.

Benefits

  • 401K
  • Comprehensive healthcare benefits
  • Vacation/ PTO
Flexible Lifeline Systems Inc logo

Flexible Lifeline Systems Inc

Fall Protection ServicesDesign & ConsultationOur trained fall protection specialists will visit your facility to identify fall hazards and determine your site-specific fall protection requirementsEngineeringOur professional engineering staff will work hand-in-hand with our customers to design the systems to ensure compliance with local and federal regulations and manufacturers critical specifications and design criteria.FabricationOur in-house fabrication facility and quality assurance programs ensure strict adherence to procedures and specifications and full material traceability thus guaranteeing a quality product to the end user.InstallationFlexible Lifeline Systems offers a full range of installation options allowing the customer the flexibility to tailor the installation of the fall protection systems specifically to their individual requirements from supervision to full turnkey construction and project management.CertificationEach system is certified for use and comes complete with a Use, Care and Maintenance Manual. The manual is a comprehensive document containing the serial numbers of each individual component used in your system and the certificates of installation and testing. Annual recertification programs are also available to ensure continuous compliance with all local and federal regulations.TrainingA sound working knowledge of the system is the key to increased safety and productivity. A formal training program will be held at your facility ensuring correct use of the systems thereby increasing worker safety, comfort and productivity. The need for continuing training and retraining is easily met by using our Maintenance Manual.

Founded in 1996
Houston, Texas, USA
63 employees (11 in marketing)

Traffic Signals

Monthly Visitors
7.9K
Monthly Google Ads Budget
$12.3K

Headcount Trend

Current headcount: ~63

Marketing Team

Marketing Team Size
6 (10% of company)
Marketing Roles Posted (Last 30 Days)
1