Responsibilities

• Manage and optimize campaigns across Google Ads, and ads across emerging platforms.
• Ensure ad performance while scaling spend to increase overall sales efficiently.
• Continuously test and refine ad copy (headlines, body, descriptions).
• Develop and manage a dynamic Marketing Calendar aligned with SEO initiatives and promotions.
• Facilitate weekly/bi-weekly planning sessions in collaboration with other team members to gather insights and generate ideas.
• Continuous improvement and updates to the corporate website while maintaining messaging consistency.
• Implement and oversee e-mail strategies for continuous improvement, optimized for conversions.
• Align e-mail pushes with ad campaigns and promotions for unified brand messaging.
• Own the organic social media calendar, deploying content across all channels.
• Maintain a consistent brand identity across organic and paid media touchpoints.

Requirements

• 5+ years of hands-on experience with Google Ads, and other ad platforms.
• 4+ years in paid media buying/performance marketing.
• 4+ years of experience with e-mail marketing using platforms to manage email campaigns with a proven record of increasing e-mail metrics
• 4+ years of experience in organic marketing platforms and increasing social media metrics, including, but not limited to, LinkedIn

Preferred

• Strong work ethic and desire to succeed in a fast-moving environment.
• Adaptable to a fast-paced environment and changes in the consulting industry
• Someone who owns their role, communicates clearly, and drives projects from idea to execution.
• Collaborative and communicative, able to align diverse stakeholders toward common goals.
• Structured, organized, and detail-oriented, ensuring campaigns launch on time while maintaining brand consistency.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance