Digital Marketing Specialist at NUS Consulting Group | Park Ridge, NJ | $55K/yr – $65K/yr

NUS Consulting Group

Digital Marketing Specialist

Park Ridge, NJ (On-site)

$55K/yr – $65K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the paid media stack across Google Ads and emerging platforms, align with email, social, and SEO driven calendar to drive efficient sales growth.

Campaign ownership: manage and optimize spend across Google Ads and growing platforms to lift sales.
Lifecycle alignment: oversee email strategies and synchronize with promotions for unified messaging.
Content and channel rhythm: own the organic social calendar and ensure consistent branding across paid and organic channels.

Job Description

Responsibilities

Manage and optimize campaigns across Google Ads, and ads across emerging platforms.
Ensure ad performance while scaling spend to increase overall sales efficiently.
Continuously test and refine ad copy (headlines, body, descriptions).
Develop and manage a dynamic Marketing Calendar aligned with SEO initiatives and promotions.
Facilitate weekly/bi-weekly planning sessions in collaboration with other team members to gather insights and generate ideas.
Continuous improvement and updates to the corporate website while maintaining messaging consistency.
Implement and oversee e-mail strategies for continuous improvement, optimized for conversions.
Align e-mail pushes with ad campaigns and promotions for unified brand messaging.
Own the organic social media calendar, deploying content across all channels.
Maintain a consistent brand identity across organic and paid media touchpoints.

Requirements

5+ years of hands-on experience with Google Ads, and other ad platforms.
4+ years in paid media buying/performance marketing.
4+ years of experience with e-mail marketing using platforms to manage email campaigns with a proven record of increasing e-mail metrics
4+ years of experience in organic marketing platforms and increasing social media metrics, including, but not limited to, LinkedIn

Benefits

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

NUS Consulting Group

National Utility Service, Inc. and its international subsidiaries and affiliates (NUS Consulting Group) is an independent energy management and sustainability consultancy specialising in providing innovative solutions to commercial and industrial businesses.We aspire to be an exceptional partner to our clients, driving both sustainable change and value.With over 325 employees around the world, located in 19 offices, we work as an integrated team to deliver seamless solutions and systems to our clients. Our global perspective, experience, and insight are viewed as a competitive advantage by our clients. Our goal is to provide a global solution with a centralised strategy and project management delivered by local experts who understand a country’s market, regulations, suppliers, and culture.Shared goals and client collaboration are a priority. This is the reason we guard our independence so fiercely. NUS Consulting Group is not owned or controlled by a utility company, energy equipment supplier, or large conglomerate. We provide leading-edge, innovative energy management and sustainability solutions and will work with any third-party vendor or energy supplier that is best suited to achieve our client’s objectives. We have spent over 90 years building our reputation. Throughout this period, energy markets and client needs have changed. NUS Consulting Group has also evolved, expanding and transforming our services and systems to meet our clients’ new and increasingly complex requirements. Our leadership has never lost sight of its underlying mission: to solve clients’ most difficult energy and sustainability challenges and improve their overall operational, financial, and environmental performance.

Founded in 1933

Park Ridge, New Jersey, USA

356 employees (12 in marketing)

www.nusconsulting.com