Digital Marketing Specialist

Fairfax Station, VA (On-site)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

This posting outlines a digital content and social media role with responsibilities ranging from content development and publishing to analytics, collaboration, and brand management. Requirements emphasize a bachelor's degree and hands-on experience with social media tools and platforms. Preferred qualifications include video production skills and proficiency with Adobe Premiere Pro. Benefits cover health, life, retirement, and more.

Job Description

Responsibilities

  • Develop and Publish Digital Content: Perform day-to-day management of social channels, including curating post ideas, copywriting, publishing, managing, and maintaining platforms.
  • Create and coordinate e-blasts, digital newsletters, and announcements, and deliver to pre-determined lists.
  • Write, edit, and proofread copy for social media and other digital channels (including website) as needed.
  • Monitor social channels, provide customer support, respond to inquiries, and work with the respective internal departments to ensure customers receive accurate and timely information.
  • Provide website maintenance including content changes, calendar listings, and corrections.
  • Track and Report Campaign Effectiveness: Track and review key metrics, present findings, and provide strategy recommendations and campaign optimization suggestions to internal stakeholders.
  • Monitor and track performance metrics, goals, and KPIs using social media management tools, such as Sprout Social, Google Analytics, Hootsuite, and others.
  • Collaborate and Innovate: Develop and execute creative strategy for new and existing social media channels.
  • Collaborate with Visual Communications Specialist to develop visuals for digital channels (cover images, ads, landing pages, newsletter graphics, website photos, social graphics, etc.).
  • Coordinate with the web vendor to troubleshoot issues and implement enhancements.
NOVA Parks logo

NOVA Parks

In the late 1950's, the Northern Virginia Planning District Commission and a group of citizens from several local jurisdictions came together to protect Northern Virginia's rich heritage of woods, meadows, lakes and streams from the threat of suburban sprawl. These citizens, working with their local governments--Fairfax County, Arlington County and the City of Falls Church--organized under the Virginia Park Authorities Act in 1959 as the Northern Virginia Regional Park Authority (NVRPA). They came together to plan, acquire develop and operate a system of regional parks for all Northern Virginians to enjoy.Today, NOVA Parks (as the organization came to be known in 2014) represents three counties and three cities -- Arlington County, Fairfax County, Loudoun County, the City of Alexandria, the City of Falls Church and the City of Fairfax. NOVA Parks staff, volunteer board members appointed from each jurisdiction and many friends of the regional parks working together have preserved over 12,000 acres of the rolling and wooded Virginia countryside for you and created a priceless legacy for future generations. Through your regional parks, the NOVA Parks provides almost two million citizens with some of the finest recreational facilities in the country. By pooling their funds, these local governments find that each dollar they contribute to NOVA Parks is multiplied by contributions from other member jurisdictions and sometimes augmented even more by state and federal grants and private donations. Being a member of NOVA Parks is a good economic investment.From a wavepool to nature trails, from golfing to boating, there's a NOVA Parks that is just right for you. Come for the day, a weekend or a week. The NOVA Parks are yours to enjoy!- NOVA Parks - the best of Northern Virginia through nature, history, and great family experiences

Founded in 1959
Fairfax Station, Virginia, USA
192 employees

Traffic Signals

Monthly Visitors
135.2K
Traffic Source Mix
Search
60.1%
Direct
31.3%
Referral
7.2%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~192

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

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