Responsibilities

• Driven by the goals of increasing product sales and enhancing brand visibility, continuously produce compelling, high-quality content aligned with the company’s marketing strategy. Content themes include, but are not limited to, corporate and product topics, trending figures, current events, and more.
• Based on insights into potential consumers’ pain points, psychological needs, and purchasing behaviors—as well as the brand’s and products’ commercialization requirements—adjust content strategies and techniques as needed to maintain high engagement and strong audience appeal.
• Conduct business negotiations with external KOLs and secure commercial partnerships.
• Performs miscellaneous job-related duties as assigned and accepts new responsibilities as needed.

Responsibilities