Digital Marketing Specialist at Netrolynx AI | USA

Digital Marketing Specialist

USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Drive and optimize B2B lead-gen campaigns for manufacturing, using HubSpot and multi-channel tactics.

Own end-to-end lead-gen programs and landing pages.
Must-have: HubSpot Marketing Hub and performance-based campaign experience.
Standout: Collaboration with Sales and lifecycle optimization for manufacturing buyers.

Plan, execute, and optimize digital marketing campaigns across channels such as email, paid search, paid social, display, and organic social to drive qualified sales leads.
Develop and manage lead-generation programs tailored to manufacturing industry audiences, including gated content, landing pages, and nurture workflows.
Build, segment, and maintain email lists and automated workflows in HubSpot to support lead nurturing, re-engagement, and customer lifecycle campaigns.
Create, test, and refine landing pages and forms within HubSpot and related tools to maximize conversion rates and lead quality.
Collaborate closely with Sales to align campaigns with pipeline targets, refine lead qualification criteria, and improve lead handoff processes.
Monitor, analyze, and report on campaign performance, lead quality, and funnel metrics using HubSpot and other analytics platforms.
Conduct A/B testing across creatives, messaging, and targeting strategies to continually improve campaign effectiveness.
Support SEO and content initiatives by identifying keyword opportunities, content gaps, and promotional strategies relevant to the manufacturing sector.
Manage and optimize paid media budgets to ensure efficient cost-per-lead and return on ad spend.
Stay current on digital marketing best practices, tools, and trends, particularly those impacting B2B and manufacturing markets, and recommend enhancements to our programs.

Proven experience in a digital marketing role with a strong focus on lead generation and performance-based campaigns.
Demonstrated proficiency in HubSpot Marketing Hub (or comparable marketing automation platform), including email campaigns, workflows, lead scoring, and reporting.
Experience marketing to or working within the manufacturing industry, with an understanding of typical buyer journeys and decision-making processes.
Solid understanding of core digital marketing channels, including email, SEO/SEM, paid social, display, and website/landing page optimization.
Hands-on experience building and optimizing landing pages, lead capture forms, and conversion paths.
Ability to analyze campaign performance data, extract insights, and translate findings into actionable optimizations.
Strong collaboration skills, with experience working closely with Sales and other cross-functional teams to align on goals and messaging.
Excellent written and verbal communication skills in English, with the ability to tailor messaging to technical and non-technical stakeholders.
Highly organized and detail-oriented, with the ability to manage multiple campaigns and priorities in a fast-paced environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Acclaro Corporation offers a comprehensive benefits package designed to support the well-being and professional growth of our employees. Our package includes competitive salary structures, health insurance options, retirement plans, paid time off, and opportunities for continuous learning and development. We foster a collaborative and innovative work environment that encourages work-life balance and recognizes individual contributions. Employees also have access to various wellness programs, employee assistance programs, and company-sponsored events that promote a healthy and engaging workplace culture.