Responsibilities

• Own the execution of website performance marketing for DTC and B2B, plus the campaigns and content that run across the website and other digital assets.
• Collaborate with Design to build, schedule, and launch campaign assets across the website and our other digital assets, from brief to live.
• Adapt messaging and creative for DTC and B2B audiences.
• Analyze campaign and site performance against the calendar set by the Senior Director, flagging timing conflicts early and recommending initiatives to optimize execution and improve performance.
• Own website performance end to end: day-to-day operation of the Shopify storefront, including updates, merchandising, promotions, conversion optimization, and technical integrations like metafields and app setups.
• Schedule and Publish daily/weekly site updates (product launches, copy changes, navigation, and landing pages)
• Merchandise collections and homepage placements to feature seasonal and best-selling product.
• Build and schedule promotions, bundles, discount codes, and sale mechanics end to end.
• Configure metafields, theme sections, and app integrations, with support from IT and freelancers on anything custom.
• Monitor site health (broken links, page speed, checkout errors) and resolve or escalate quickly.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 3-5 years in digital marketing (ecommerce site management, performance marketing, or content), including hands-on ownership of website performance and campaign execution.
• Solid copywriting skills for the website and other digital assets, with writing samples to share.
• Demonstrated hands-on Shopify experience (merchandising, navigation, landing pages, promotions and discount mechanics).
• Working SEO/AEO knowledge applied to live ecommerce pages, with interest in growing into more strategic work.
• Hands-on GA4 experience — conversion and event tracking, funnel and landing-page reporting, and channel attribution.
• Comfort designing and reading structured A/B tests on live pages, and acting on the result.
• Comfortable using AI tools for content creation.
• A strong design sense and appreciation for design-led brands.
• Ability to collaborate with cross-functional teams.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Employee assistance program
• Flexible Spending Account
• Health savings account
• 401(k)
• 401(k) matching
• Company paid life insurance and long-term disability insurance
• Voluntary Life insurance