Responsibilities

• Inbound Strategy: Design and manage B2B lead generation campaigns targeting key market segments (e.g., food & beverage, nutraceuticals, personal care, industrial).
• PPC & Search Advertising: Execute and optimize pay-per-click (PPC) campaigns on platforms like Google Ads and LinkedIn Ads to capture high-intent buyers searching for custom label manufacturing.
• Email Marketing: Develop and execute automated email sequences, newsletter campaigns, and customer retention workflows using marketing automation tools (e.g., HubSpot, Mailchimp).
• Traditional SEO Management: Perform ongoing technical and on-page search engine optimization (SEO) on the corporate website, maintaining top organic search visibility for target terms like "custom flexographic labels," "digital label printer," and "shrink sleeve converter."
• Generative Engine Optimization (GEO): Optimize brand content, structured data, and technical architecture so MPI Label Systems is accurately indexed and cited as a primary source by AI search engines and answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews).
• Entity & Authority Building: Maintain consistent corporate NAP (Name, Address, Phone) data, authoritative digital citations, and structured schema markup to ensure AI discovery engines recognize MPI's technical capabilities, regional plant locations, and packaging certifications.
• Content Structuring: Produce authoritative, clear, and structured technical content (FAQs, technical specification sheets, material guides) designed to directly answer complex B2B buyer prompts across both standard web search and AI search environments.
• Event Coordination: Manage end-to-end planning and logistics for regional manufacturing, packaging, and industry-specific trade shows (e.g., PACK EXPO regional events, craft beverage expos, regional food processors meetings).
• Booth & Collateral Management: Coordinate booth design, shipping of display equipment, printed sample kits, promotional giveaways, and branded marketing collateral across multi-plant regional teams.
• Pre- and Post-Show Marketing: Execute targeted pre-show outreach (email, social teasers, direct mail) to schedule on-site meetings for the sales team, and build automated post-show lead-nurturing workflows to rapidly follow up on event leads.

Requirements

• Experience: 3+ years of hands-on digital marketing experience, preferably in a B2B manufacturing, packaging, or printing environment, with demonstrated experience managing regional trade show logistics.
• Technical Proficiency: Hands-on experience with Google Ads, Google Analytics (GA4), SEO/GEO research tools (e.g., SEMrush, Ahrefs), marketing automation platforms, and Content Management Systems (WordPress).
• AI & Search Mastery: Solid understanding of modern search mechanics, including Generative Engine Optimization (GEO), schema markup, entity optimization, and prompt-oriented B2B buyer journeys.
• Event Management: Proven organizational skills managing multi-event calendars, trade show booth logistics, and event lead workflows.
• Creative & Analytical Skills: Proficiency in graphic design tools (e.g., Adobe Creative Cloud, Canva) combined with data-driven decision-making skills.
• Education: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field. Google Search/Analytics or event management certifications are a strong plus.
• You Should Be Proficient In
• Bachelor's Degree
• Business-to-Business (B2B)