Responsibilities

• Develop comprehensive digital marketing campaigns utilizing SEO, SEM (Search Engine Marketing), paid advertising campaigns, and social media advertising campaigns to maximize reach and engagement.
• Manage and optimize paid search marketing efforts using tools like Google Ads and Google AdWords to improve ROI and campaign performance.
• Conduct keyword research and utilize SEO tools to enhance website visibility and organic traffic growth.
• Create compelling content for various digital channels including websites, email marketing, social media platforms, and blogs while maintaining brand consistency.
• Oversee website management using content management systems like WordPress; implement website updates, monitor performance, and ensure optimal user experience through technical proficiency in HTML, CSS, and web analytics reporting.
• Utilize marketing automation tools and web analytics platforms such as Google Analytics and Google Tag Manager to track campaign performance, generate reports, and derive actionable insights for continuous improvement.
• Design engaging graphics using Adobe Photoshop or Adobe Creative Suite for digital ads, social media posts, email campaigns, and other marketing collateral.
• Coordinate with cross-functional teams to ensure seamless execution of digital campaigns aligned with overall marketing strategies.
• Monitor industry trends in digital marketing, social media management, B2B marketing, e-commerce strategies, and performance marketing to keep our approach innovative and competitive.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO tools, Google Ads, Google Analytics, SEM strategies, and social media management platforms.
• Proficiency in content creation including graphic design using Adobe Photoshop or Adobe Creative Suite; familiarity with HTML/CSS is a plus.
• Hands-on experience managing paid advertising campaigns across Facebook Advertising and other social media platforms.
• Knowledge of website management systems such as WordPress or similar content management systems.
• Strong analytical skills with the ability to interpret web analytics reports and optimize campaigns based on data insights.
• Ability to execute digital campaign setup from start to finish while managing multiple projects simultaneously.
• Excellent communication skills for collaborating with team members and presenting performance reports clearly.
• A proactive mindset with a passion for staying updated on the latest trends in digital marketing technology and best practices.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance