Responsibilities

• Develop and execute comprehensive digital marketing campaigns utilizing platforms such as Google Ads, Facebook Advertising, and other paid advertising channels. Manage website content using content management systems like WordPress, ensuring SEO best practices are implemented for maximum visibility. Conduct keyword research and optimize website content for search engine optimization (SEO) using SEO tools and techniques to improve organic rankings. Oversee social media marketing efforts by creating engaging content, managing social media advertising campaigns, and monitoring performance metrics across platforms like Facebook, Instagram, and LinkedIn. Utilize web analytics tools such as Google Analytics and Google Tag Manager to track campaign performance, generate reports, and derive insights for ongoing optimization. Coordinate email marketing initiatives through marketing automation platforms to nurture leads and maintain customer engagement. Design visual assets using Adobe Photoshop or Adobe Creative Suite for digital ads, social media posts, and website content to enhance brand consistency. Implement conversion optimization strategies by analyzing user behavior data and adjusting campaigns or website elements to increase lead conversions. Manage digital campaign setup from initial planning through execution, ensuring all elements align with overall marketing goals. Collaborate with cross-functional teams on B2B (business-to-business) marketing efforts and e-commerce initiatives to expand reach and sales opportunities.

Requirements

• Proven experience in digital marketing with a strong understanding of SEM (search engine marketing), paid search marketing, social media advertising campaigns, and web analytics reporting.
• Proficiency in SEO tools, Google Ads (formerly Google AdWords), Google Analytics, Google Tag Manager, and marketing automation platforms.
• Technical skills including HTML, CSS, website management with WordPress or similar CMS platforms, and graphic design using Adobe Photoshop or Adobe Creative Suite.
• Knowledge of content creation strategies for various digital channels along with experience managing social media management tools.
• Ability to analyze data effectively using analytics tools to inform campaign adjustments and improve performance metrics.
• Strong communication skills with an eye for detail in content management systems and digital campaign setup processes.
• Experience in e-commerce environments is a plus, along with familiarity with web analytics tools for performance measurement.
• Demonstrated ability to manage multiple projects simultaneously while maintaining high-quality standards in a fast-paced environment.
• Spanish (Required)
• English (Required)

Benefits

• Dental insurance
• Health insurance
• Paid time off