Responsibilities

• Maintains, develops and updates content for the HEIs public-facing websites. Ensures all website content remains consistent with BSMH brand and style guidelines and is optimized for the user experience.
• Serves as the social media specialist to create, share and leverage story reach via Facebook, Instagram, YouTube, Twitter, LinkedIn and other platforms as part of a robust social media strategy.
• Participates in communications and story content planning with the director to support academic program marketing; diversity, equity and inclusion initiatives; student recruitment, success and retention; internal communications; faculty research and recognition; and alumni engagement.
• Collaborates with the alumni relations and development staff to identify, cultivate, solicit and steward our alumni as partners, advocates, and investors. Achieves alumni engagement goals by building relationships with and developing content for alumni that will enhance the future of the HEIs.
• Proactively plans and implements PR efforts to enhance the HEIs reputation by collaborating with leadership to initiate meetings with faculty and staff members for proactive placement in national and local traditional and nontraditional news outlets.
• Develops and manages production of e-newsletters and supports emerging digital communications; collaborates with staff and faculty to generate content ideas; schedule and conduct interviews; recommends photography, videography and art as required; edit stories.
• Partners with marketing team, faculty/staff and others on design and content of electronic and web-based publications to maximize impact.
• Develops and implements strategies to promote the image of the HEIs and/or programs by using market research data to determine the most effective techniques and approaches for reaching target audiences.
• Assists the director with writing, editing, marketing initiatives and strategic communications initiatives.
• Monitors outcomes and measures effectiveness of digital tools across platforms.

Requirements

• Bachelors Degree in Communications, Marketing, Public Relations or related degree (required)
• Minimum 1-3 years recent experience marketing and communications (in higher education, preferred)
• Knowledge of website management tools, web analytics and SEO.
• Proficiency with web content management systems.
• Knowledge of general practices, methods and procedures related to social media platforms.
• Strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential.
• Working knowledge of AP Style as preferred editorial style.
• Knowledge of Adobe platforms and demonstrated design and graphics experience.
• Photography or video editing skills, and desktop publishing experience.
• As a Bon Secours Memorial College of Nursing associate, you're part of a Mission that matters. We support your well-being—personally and professionally.

Nice to have

• Prior experience in higher education or nonprofit organizations.

Benefits

• All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you'd like to view a copy of the affirmative action plan or policy statement for Bon secours – Youngstown, Ohio or Bon Secours – Franklin, Virginia; Petersburg, Virginia; and Emporia, Virginia, which are Affirmative Action and Equal Opportunity Employers, please email recruitment@mercy.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at recruitment@mercy.com
• Benefits may vary based on the market and employment status.
• Paid time off, parental and FMLA leave, short- and long-term disability, backup care for children and elders
• Tuition assistance, professional development and continuing education support
• Medical, dental, vision, prescription coverage, HSA/FSA options, life insurance, mental health resources and discounts
• Competitive pay, incentives, referral bonuses and 403(b) with employer contributions (when eligible)