Angels Creation Reproductive Center

Digital Marketing Specialist (Mandarin Speaking Required)

Irvine, CA (On-site)

$28/hr – $32/hrMid LevelFull time

Posted 5 months ago

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Job Summary

This role centers on planning, executing, and optimizing digital advertising campaigns across channels, with a strong emphasis on analytics, conversion funnels, and testing. It requires proven digital marketing experience, data-driven decision making, and collaboration on landing pages and reporting. Benefits include health, dental, retirement, and paid time off.

Job Description

Responsibilities

  • Plan, execute, and optimize all digital advertising campaigns, including SEO, PPC, SEM, Google Ads, display ads, and retargeting.
  • Conduct keyword research; maintain and optimize positive and negative keyword lists to improve targeting and reduce irrelevant traffic.
  • Monitor bidding strategies, quality score, ad relevance, conversions, and continuously improve campaign performance.
  • Measure and report performance of all digital marketing campaigns, analyzing ROI and key KPIs.
  • Use analytics tools (Google Analytics, GA4, Tag Manager, Data Studio) to track traffic, conversions, funnels, and user behavior.
  • Provide weekly and monthly performance reports with optimization recommendations.
  • Collaborate with internal teams to create, improve, and test landing pages to enhance user experience and conversion rates.
  • Identify critical conversion points and drop-off points; optimize funnels using data-driven strategies.
  • Plan and execute A/B tests and multivariate experiments to enhance performance.
  • Provide basic support for company digital tools, marketing software, CRM platforms, and tracking systems.