Digital Marketing Specialist (Mandarin Speaking Required) at Angels Creation Reproductive Center | Irvine, CA | $28/hr – $32/hr

Digital Marketing Specialist (Mandarin Speaking Required)

Irvine, CA (On-site)

$28/hr – $32/hrMid LevelFull time

Posted 6 months ago

Job Summary

This role centers on planning, executing, and optimizing digital advertising campaigns across channels, with a strong emphasis on analytics, conversion funnels, and testing. It requires proven digital marketing experience, data-driven decision making, and collaboration on landing pages and reporting. Benefits include health, dental, retirement, and paid time off.

Job Description

Responsibilities

Plan, execute, and optimize all digital advertising campaigns, including SEO, PPC, SEM, Google Ads, display ads, and retargeting.
Conduct keyword research; maintain and optimize positive and negative keyword lists to improve targeting and reduce irrelevant traffic.
Monitor bidding strategies, quality score, ad relevance, conversions, and continuously improve campaign performance.
Measure and report performance of all digital marketing campaigns, analyzing ROI and key KPIs.
Use analytics tools (Google Analytics, GA4, Tag Manager, Data Studio) to track traffic, conversions, funnels, and user behavior.
Provide weekly and monthly performance reports with optimization recommendations.
Collaborate with internal teams to create, improve, and test landing pages to enhance user experience and conversion rates.
Identify critical conversion points and drop-off points; optimize funnels using data-driven strategies.
Plan and execute A/B tests and multivariate experiments to enhance performance.
Provide basic support for company digital tools, marketing software, CRM platforms, and tracking systems.