Responsibilities

• Digital Marketing Campaign Strategy
• Develop and manage digital campaigns across Paid Search, Programmatic, Display, Paid Social, YouTube, OTT/CTV, Streaming Audio, etc.
• Collaborate with Account Executives to align campaign strategies with client goals and past performance.
• Use first- and third-party data to inform targeting, audience segmentation, and geographic strategy.
• Present media recommendations and rationale to internal teams and clients.
• Be proficient in using Ai resources to conduct client industry trends and research to help inform media strategies.
• Analytics Set-up and Tracking
• Build and manage UTM-tagged URLs, tracking pixels (Meta, LinkedIn, Google Ads, etc.) and VAST tags.
• Use Google Tag Manager (GTM) to deploy and troubleshoot tags and conversion events.
• Have the ability to configure and validate conversion events using GTM, platform-specific tools, and analytics platforms.

Requirements

• Bachelor’s degree in Digital Marketing, Advertising, Communications or related field.
• A minimum of five (5) years of developing, managing and implementing paid digital marketing and social campaigns.
• Must have a passion for numbers, data, budgeting and Excel while possessing an analytics-first mindset
• Strong client-facing presentation skills
• Strong knowledge of advertising and marketing trends, and digital media strategy.
• Ability to multi-task, work under tight deadlines and frequently adjust to changing priorities and timelines.
• Excellent written and verbal communication skills.
• Outstanding commitment to customer service.
• Ability to present ideas, problem solve and negotiate.
• Exceptional attention to detail, organization and time management.

Preferred

• Experience with incorporating AI into the marketing process

Benefits

• The Perks:
• Competitive salary and benefits package
• EVR maintains a hybrid workplace, with staff working at the Manchester, NH office three days a week (Tuesday-Thursday) and from anywhere two days a week (Monday and Friday)
• Health (HMO and HSA), dental and vision insurances
• Simple IRA with 3% company match
• Generous vacation time and paid holidays
• Early release Fridays year-round
• Professional development through EVR University
• Free parking
• 401(k)